Sales Executive

Job Purpose

Job Dimensions

• Business Development and Sales Identify, develop, and convert new sponsorship and exhibition opportunities to achieve revenue targets and portfolio growth.
• Client Relationship Management Build and maintain strong relationships with exhibitors, sponsors, and industry stakeholders to maximise retention and repeat business.
• Market Research & Industry Analysis Conduct market research, competitor analysis, and trend monitoring to identify new opportunities and enhance commercial performance.
• Sales Planning & Execution Develop and execute structured sales plans aligned with event objectives and commercial strategies.
• Lead Generation & CRM Management Research, qualify, and manage leads through the CRM system while ensuring accurate pipeline reporting and forecasting.
• Cross-functional Collaboration Work closely with marketing, production, operations, and sponsorship teams to ensure alignment on customer targeting and event delivery.
• Commercial Negotiation Prepare proposals, negotiate commercial agreements, and secure win-win outcomes with clients and partners.
• Travel where relevant attending the event with the objective of re-signing and/or gaining commitment from sponsors and exhibitors to attend the following year’s event.
• Event Representation Represent the business at industry events, meetings, and exhibitions to strengthen market presence and secure future opportunities.

Job Context

Qualifications, Experience, & Skills

• What we look for in the ideal candidate – You will demonstrate
• 1–3 years of experience in B2B sponsorship, exhibition, or event sales.
• Strong sales, negotiation, and account management skills.
• Experience using CRM platforms such as Salesforce or similar systems.
• Excellent verbal and written communication skills in English; additional languages are advantageous.
• Ability to identify customer needs and deliver tailored commercial solutions.
• Strong networking, relationship-building, and interpersonal skills.
• Commercially aware with an understanding of market trends and customer behaviour.
• Excellent organisational, time management, and prioritisation skills.
• Proficiency in Microsoft Office applications including Excel, Word, Outlook, and PowerPoint.
• Ability to work independently while contributing effectively within a team environment.

Behavioural Competencies

• Customer-focused with a strong service mindset.
• Results-oriented and target-driven.
• Proactive and self-motivated.
• Collaborative team player.
• Professional, reliable, and respectful.
• Strong work ethic with a willingness to learn and grow.
• Adaptable and capable of working under pressure.

Career Progression

• Opportunity to progress into Senior Sales Executive and Sales Manager positions.
• Access to coaching, mentoring, and professional development opportunities.
• Exposure to international exhibitions, sponsorship sales, and strategic account management.
• dmg events is an equal opportunity employer.
• If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.