Senior Marketing Executive

Role Overview

Campaign Execution & Management

• Translate high-level marketing strategies into actionable plans and multi-channel campaigns (digital, social, in-store, and PR).
• Lead the end-to-end execution of the promotional calendar, ensuring seasonal offers and product launches are launched on time.
• Oversee the creation of marketing collateral, ensuring all assets align with brand guidelines.

Digital & E-commerce Growth

• Manage e-commerce marketing activities to increase website traffic, improve conversion rates, and lower customer acquisition costs.
• Supervise social media presence and community engagement to build a loyal customer base.
• Optimize performance marketing efforts (SEM/Paid Social) to maximize ROI.

Market Analysis & Reporting

• Monitor daily campaign performance and provide weekly reports on KPIs, traffic, and sales attribution.
• Stay ahead of electronics retail trends and competitor activities within the UAE to suggest tactical pivots.
• Use customer data to refine targeting strategies and improve the effectiveness of loyalty programs.

Operational Collaboration

• Work closely with the Procurement and Retail teams to ensure marketing efforts support inventory levels and store targets.
• Coordinate with external agencies (creative, media buying, or PR) to ensure high-quality deliverables.
• Support internal communications to ensure store staff are fully briefed on active promotions.

Budget Coordination

• Monitor the marketing spend against the approved budget, focusing on cost-efficiency and performance.
• Ensure all localized campaigns comply with UAE National Media Council (NMC) regulations.

Qualifications & Skills

• **Education:** Bachelor’s degree in Marketing, Business, or a related field.
• **Experience:** **7–10 years** of progressive marketing experience, preferably within the UAE retail or global consumer electronics sector.
• **Digital Proficiency:** Strong hands-on experience with Google Analytics, Meta Ads Manager, and e-commerce CMS platforms.
• **Market Knowledge:** Deep understanding of the UAE consumer landscape and local shopping festivals (e.g., Dubai Shopping Festival, Black Friday).
• **Leadership:** Proven ability to manage a small team and drive projects across different departments.
• **Communication:** Excellent verbal and written communication skills; bilingual (English/Arabic OR English/Hindi) is a significant advantage in the Dubai market.
• **Mindset:** A mix of creative flair and an analytical approach to problem-solving.
• Ability to guide, mentor and provide constructive feedback and direction to team members.
• Possess accountability, ownership and critical thinking
• Pay: AED8,000.00 - AED10,000.00 per month

Application Question(s)

• Highlight your key marketing achievements, that is relevant to this role.
• Describe your experience with Corporate social media - page management.
• What is your current fixed monthly salary in AED.
• Earliest joining date ( OR notice duration in days)

Experience

• Electronics Retail: 2 years (Required)
• Marketing : 4 years (Preferred)

Location

• Dubai (Required)