Senior Manager International Marketing

Overview

Senior Marketing Manager (Real Estate)

UK, USA, Australia

Key Responsibilities

• Reporting to the Head of Marketing, you will be responsible for leading integrated marketing campaigns across international markets.
• You will:
• Develop and execute 360-degree marketing campaigns across digital, social media, print, OOH, PR, events, and performance marketing.
• Adapt the core luxury brand identity to suit the cultural, commercial, and audience dynamics of international markets, particularly the UK, USA, and Australia.
• Work closely with international agencies, local market partners, internal teams, and cross-functional stakeholders to ensure consistent and effective campaign delivery.
• Lead market-specific marketing planning, including media strategy, campaign calendars, event activations, and lead generation initiatives.
• Analyse market trends, competitor activity, campaign performance, and ROI to optimise marketing investment and improve conversion.
• Support brand positioning, customer engagement, and premium audience acquisition across global markets.
• Ensure all campaigns reflect the standards, tone, and positioning expected of a luxury real estate brand.

Candidate Profile

• The successful candidate will bring:
• Minimum
• 10+ years of marketing experience
• , ideally within
• luxury real estate, ultra-luxury, premium lifestyle, hospitality, automotive, or high-end consumer brands
• .
• Proven experience managing international marketing campaigns, with strong exposure to the
• USA and/or Australian markets
• .
• Existing relationships or working knowledge of local media, agencies, networks, and market-specific marketing channels.
• Strong 360-degree marketing capability, covering brand building, PR, digital acquisition, performance marketing, content, events, and experiential marketing.
• Ability to translate a premium brand proposition across different geographies and cultural contexts.
• Strong stakeholder management skills, with experience working across agencies, internal departments, and international teams.
• Commercially focused mindset with the ability to use data, market insights, and campaign performance to drive lead generation and brand growth.
• Excellent communication skills and the ability to operate in a fast-paced, multicultural environment.

Ideal Background

Experience In