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Senior Manager, Consumer Lifecycle Marketing

Credit Acceptance
Remote, USA
Full-time
Senior · 7+ years experience
Remote
Discovered 1 weeks ago
Communication

Full Job Posting

Knowledge and Skills:

  • Lifecycle & CRM Expertise: Proven ownership of multi-channel lifecycle programs across email, SMS, push and in-app, including journey design, contact strategy and hands-on segmentation in customer data and automation platforms.
  • Critical Thinking & Business Judgment: Breaks ambiguous problems into their parts, forms a clear point of view with incomplete information, and makes sound calls on tradeoffs between engagement, customer experience and cost.
  • Quantitative Framing & Problem Solving: Frames every problem in numbers first — sizes the opportunity, sets the baseline and states what result would change the decision; comfortable with napkin math.
  • Performance Marketing Mindset: Treats lifecycle as a performance channel — measures incremental lifetime value, weighs return against cost and customer fatigue, and optimizes to outcomes rather than activity.
  • Experimentation & Measurement: Designs tests with clear controls, measures incremental impact, and reads results honestly.
  • Executive Communication: Clear, confident communicator with senior leaders.
  • Cross-Functional Collaboration: Builds strong partnerships across digital product, creative, operations, analytics, servicing and compliance.
  • Customer Focus: Genuine commitment to treating customers well, and to communication that helps rather than overwhelms.

Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
  • 7+ years of experience in lifecycle, CRM, retention or customer marketing.
  • Proven track record increasing customer lifetime value, retention or repeat purchase through lifecycle or CRM programs, measured incrementally.
  • Hands-on experience with marketing automation and customer engagement platforms across email, SMS, push and in-app.
  • Experience running a testing program and measuring incremental impact with holdouts or control groups.
  • Demonstrated problem solving and business judgment, with a track record of framing ambiguous problems quantitatively and making sound recommendations.
  • Experience taking programs from brief to launch with product, creative and analytics partners.
  • Excellent written and verbal communication skills.
  • Preferred:
  • Experience in financial services, fintech, or subprime/near-prime lending.
  • Experience with consumer communication and consent rules in a regulated industry.
  • Experience with onboarding or payment behavior journeys, working alongside servicing teams.
  • Experience supporting loyalty, rewards or benefits programs.
  • Experience coaching, influencing and mentoring team members and cross functional partners.
  • Targeted Compensation: $165,000 - $192,000 base salary + annual bonus plan.
  • This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.
  • #LI-Remote
  • #zip
  • Lifecycle & CRM Expertise: Proven ownership of multi-channel lifecycle programs across email, SMS, push and in-app, including journey design, contact strategy and hands-on segmentation in customer data and automation platforms.
  • Critical Thinking & Business Judgment: Breaks ambiguous problems into their parts, forms a clear point of view with incomplete information, and makes sound calls on tradeoffs between engagement, customer experience and cost.
  • Quantitative Framing & Problem Solving: Frames every problem in numbers first — sizes the opportunity, sets the baseline and states what result would change the decision; comfortable with napkin math.
  • Performance Marketing Mindset: Treats lifecycle as a performance channel — measures incremental lifetime value, weighs return against cost and customer fatigue, and optimizes to outcomes rather than activity.
  • Experimentation & Measurement: Designs tests with clear controls, measures incremental impact, and reads results honestly.
  • Executive Communication: Clear, confident communicator with senior leaders.
  • Cross-Functional Collaboration: Builds strong partnerships across digital product, creative, operations, analytics, servicing and compliance.
  • Customer Focus: Genuine commitment to treating customers well, and to communication that helps rather than overwhelms.

Benefits

  • Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work
  • Our Company Values:
  • To be successful in this role, Team Members need to be:
  • Positive by maintaining resiliency and focusing on solutions
  • Respectful by collaborating and actively listening
  • Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
  • Direct by effectively communicating and conveying courage
  • Earnest by taking accountability, applying feedback and effectively planning and priority setting
  • Expectations:
  • Remain compliant with our policies processes and legal guidelines
  • All other duties as assigned
  • Attendance as required by department
  • Advice!
  • We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!
  • P.S.
  • We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk!
  • Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.
  • Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.
  • California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.
  • Play the video below to learn more about our Company culture.

Preferred Qualifications

  • Targeted Compensation: $165,000 - $192,000 base salary + annual bonus plan.

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