Senior Graphic Designer

Role Purpose

Key Responsibilities

• Develop high-quality visual content for digital, social media, print, packaging, and in-store marketing in alignment with brand guidelines.
• Translate campaign briefs into compelling creative assets that resonate with local consumers.
• Work closely with marketing team and external agencies to support 360° campaigns and seasonal launches.
• Own the creative adaptation of regional campaigns for the local markets (Kuwait/UAE).
• Deliver creative for in-store materials, including menus, promotional posters, tent cards, POS, and tray liners.
• Assist in content creation for aggregators (Home Delivery platforms), including banners, offers, and UX visuals.
• Ensure consistency of brand identity across platforms and mediums.
• Keep up to date with design trends and local cultural cues to stay relevant with target audiences.
• Manage and maintain visual asset libraries for both brands.

Leadership

• Creative problem-solving
• Ownership and accountability for timelines
• Collaboration across cross-functional teams
• Eye for detail and brand discipline

Policies & Procedures

• Follow brand identity guidelines as defined by the brand teams.
• Comply with internal creative and marketing approval workflows.
• Manage all assets in line with Americana’s brand security and confidentiality practices.

Job Context And Major Challenges

• Balancing design quality with quick turnaround requirements, especially for LSM and promotions.
• Managing creative consistency across two brands with distinct identities.
• Adapting brand assets for multiple formats, languages (Arabic/English), and platforms.
• Working within tight timelines and campaign deadlines with limited resources.

Internal

• Marketing (daily)
• Operations (as needed for in-store visuals)

External

• Freelancers, content creators (as needed)
• Creative agencies (for campaign alignment)

Frameworks, Boundaries & Decision-Making Authority

• Operates within brand and campaign frameworks approved by the Marketing Manager.
• Makes daily creative decisions independently within brief, escalates major visual direction decisions.

Experience

• 4-6 years of graphic design experience, ideally in F&B, retail, or agency settings.

Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects is a plus)
• Digital design for social, aggregators, and e-commerce
• Print production knowledge

Generic Skills

• Creativity and cultural relevance
• Detail-oriented, organized, strong time management
• Collaborative mindset

Competencies

• Arabic speaker is a plus
• Brand Stewardship
• Visual Communication

• Creativity & Innovation

• Campaign Execution
• Adaptability
• Collaboration

• Digital Content Creation

• Speed & Accuracy under Pressure