Senior Director - Performance Marketing (Remote)

Role overview

Paid media and growth

• Decide what to launch and where to allocate budget across Google and Meta, identifying growth from new campaign structures, creative and spend mix.
• Design and document pause, hold and scale rules, budget guardrails and escalation protocols.
• Build measurement systems, deploy incrementality testing and reconcile platform attribution against backend results.
• Architect creative operations, including concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC and whitelisting.
• Allocate capital based on marginal return and assess profitability against contribution margin after returns and financing costs.
• Design retail-calendar promotion strategy, including promotional pulses, financing offers and funnel alignment.
• Evaluate and pilot paid channels beyond Google and Meta.
• Lead and structure the performance marketing function and act as the source of truth for paid media performance.

Required experience

• At least 7 years of performance marketing experience and sustained authority over $1M+ monthly budgets on both Google and Meta, concurrently or across roles.
• Deep Google Ads knowledge covering campaign structure, feed management and brand/non-brand economics in the PMax era.
• High-AOV considered-purchase experience with $1,000+ order values, sparse conversions or long decision cycles.
• Personal experience building bid, budget and pause decision systems at scale; candidates will be asked to present an authored playbook.
• Statistical decision literacy covering volume gating, false-kill and wasted-spend trade-offs, threshold derivation and incrementality test design.
• Experience building scaled creative testing systems in a post-ATT environment, including concept-versus-variation discipline and creative analytics.
• Leadership experience with senior direct reports and experience building or restructuring a performance marketing function.
• Structured new-channel evaluation experience, including selection frameworks, pilot design, budget allocation and kill criteria.

Additional advantageous experience

• Scripting against Meta or Google APIs, including Google Ads Scripts, is advantageous.
• A mix of agency and in-house experience is advantageous.
• Experience with emerging paid channels such as TikTok, Connected TV, affiliate or partnerships is advantageous.
• D2C e-commerce experience in home goods, furniture or a comparable high-AOV vertical is advantageous.

Work arrangement

• The role is remote and can be performed from anywhere in the world, with meaningful time-zone overlap.
• The employer also offers the option to work from its Dubai headquarters, with relocation and visa support if chosen.

Compensation and benefits

• Total annual package is up to USD $240,000, plus comprehensive benefits; compensation includes base salary and a monthly performance bonus of up to 20% of base.
• Annual salary review takes place every January.
• Benefits include medical, dental and vision insurance based on country of hire, paid time off and public holidays.

Company and work culture