Senior CRO Manager

Role overview

Scope and first-year priorities

• Build a prioritized optimization backlog and the logic used to rank opportunities.
• Run the experimentation roadmap end to end, from hypothesis and design through implementation, QA, launch, analysis, and validation.
• Rework the mobile purchase journey using viewport priority, information hierarchy, and progressive disclosure.
• Evaluate pricing, comparisons, bundles, upsells, trust signals, and risk reversal against conversion evidence.
• Set testing standards for Design and Development and connect paid-media performance with on-site behavior.

What you’ll need

• At least 5 years of hands-on CRO and e-commerce analytics experience in high-traffic environments, with measurable experimentation revenue impact.
• Advanced GA4 and behavioral analytics experience, including turning user data into test hypotheses.
• End-to-end A/B and multivariate testing experience, statistical rigor, and strong mobile-first CRO knowledge.
• Strong visual and UI judgment, premium DTC merchandising sense, and commercial acumen across pricing and promotional levers.
• Self-service BI analysis, advanced AI use in CRO workflows, ownership, and communication with senior leadership.

Good-to-have experience

• High-consideration DTC experience in sleep, wellness, or comfort products; Shopify or Shopify Plus; SQL; Google Tag Manager; and basic HTML, CSS, or JavaScript are advantageous.
• Advanced segmentation, customer lifetime value analysis, predictive modeling, or performance marketing and paid-media analytics are advantageous.

Compensation

• Salary is up to AED 37,000 per month, tax-free, with a monthly performance bonus of up to 25% of base salary.
• Annual salary review every January; annual return-flight and parking allowances are provided.

Location and work environment

• Dubai, UAE; the role is explicitly on-site, with a premium office environment in Dubai Internet City.
• Relocation assistance, UAE work visa sponsorship, international flights, airport transfers, and 14 days of hotel accommodation are offered for international hires.
• The organization describes itself as AI-first and provides access to an AI-native tool stack and an annual learning budget of up to $5,000.

Benefits

• Worldwide health coverage, life and personal accident insurance, 22 working days of annual leave, and UAE public holidays.
• Other benefits include end-of-service gratuity under UAE law, a Puffy product discount, and eligibility for company recognition programs.