CRO Content Manager, AI-First

Role overview

Scope and responsibilities

• Own brand voice, message hierarchy, supporting evidence, and conversion copy.
• Research customer concerns, purchase motivations, competitors, and approved product claims; translate findings into copy and creative briefs.
• Build and operate AI workflows across research, strategy, copy, creative briefs, quality checks, and experiment learning.
• Review outputs and published content for accuracy, substantiation, reasoning, and brand voice; identify when further or legal review is needed.
• Work with CRO on copy variants and experiment findings; CRO owns test design, implementation, statistical analysis, and result determination.
• Provide brand standards, messaging, copy, and briefs to email and social teams; channel owners retain planning and performance management.
• Coach the CRO Copywriter and refine reusable standards to improve quality and turnaround and reduce rework.

Required qualifications

• Show personally built and used AI workflows, their inputs and verification steps, improvements to outputs, and resulting quality, speed, or business gains; regular AI use alone is insufficient.
• Exceptional conversion copywriting and editorial judgment, with a record of accurate, substantiated, on-brand work.
• Turn technical features, customer concerns, and complex briefs into persuasive buying arguments; explain choices and omissions.
• Show measurable content impact and clearly explain personal contribution and what results establish.
• At least 6 years of progressive content strategy and marketing experience, including at least 2 years managing and developing content teams.
• Expertise in CRO, A/B testing, and web analytics; ability to prioritize opportunities and interpret findings with specialists.
• Ability to translate business goals into creative strategies, build reusable standards, and coach others to work independently.
• Flawless written and spoken English; willingness to work extended hours and weekends as needed.

Preferred experience and resources

• D2C e-commerce experience and understanding of US consumer psychology are good-to-have qualifications.
• Company-provided AI resources include ChatGPT, Claude, AI agents, bots, plugins, AI projects, and automations through platforms such as n8n.
• Department tools, relevant data, assets, and specialist support are provided.

Compensation

• Base salary is up to AED 45,000 per month, with a monthly performance bonus of up to 10% of base salary.
• The package includes an annual salary review every January, annual return flight allowance, parking allowance up to AED 7,800 annually, and end-of-service gratuity under UAE law.
• Benefits include worldwide health coverage with an AED 1 million limit, life and personal accident insurance, and 22 working days of annual leave plus UAE public holidays.
• International relocation support includes UAE work visa sponsorship, international flights, airport transfers, and 14 days of four-star hotel accommodation.

Work environment

• On-site role in Dubai Internet City with an international team.
• The company describes itself as AI-first and provides an annual learning budget of up to $5,000 for courses and certifications.

Additional benefits

• Benefits include a Puffy product discount of up to 50% and eligibility for leadership recognition and rewards programs.
• The posting describes a potential growth path to Senior CRO Content Manager and then Head of Content.