CRO Content Manager, AI-First

Role Overview

What You'll Own

• Make a bold brand believable: content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience.
• Turn content instinct into compounding evidence: build a repeatable content system that helps the team deliver better work with less rework.
• Own brand voice, message hierarchy, supporting evidence, and conversion copy.
• Build and operate AI workflows across customer research, strategy, copy, creative briefs, quality checks, and experiment learning.
• Build a research base on customer concerns, purchase motivations, competitors, and approved product claims.
• Turn insights into messaging angles, PDP and landing-page copy, and creative briefs with clear hypotheses and supporting evidence.
• Build reusable AI workflows and review standards, checking outputs for accuracy, substantiation, and brand voice.
• Work with CRO on copy variants, interpret results, and apply supported findings to the next round of content.
• Refine the messaging framework and workflows to improve quality and turnaround while reducing avoidable rework.

What You'll Need

• Demonstrated AI workflow capability is the primary hiring gate, with evidence of workflows personally built and used, inputs, outputs improved, verification steps, and resulting gains.
• Exceptional conversion copywriting and editorial judgment, supported by work that preserves brand voice, product accuracy, and substantiated claims.
• Demonstrated ability to turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument.
• Proven content impact on business performance, with clear evidence of personal contribution and measured results.
• 6+ years of progressive content strategy and marketing experience, including at least 2 years directly managing and developing content teams.
• Exceptional ability to translate abstract concepts, leadership mandates, and business goals into concrete creative strategies and execution plans.
• Sharp analytical mindset with deep expertise in CRO, A/B testing methodologies, and web analytics tools.
• Ability to build reusable working standards and coach others to deliver independently.
• Flawless written and verbal English, with hands-on expertise in high-converting copy and high-level strategic documentation.
• Must be willing to work extended hours and weekends as needed.

Good-to-Have

• D2C e-commerce experience.
• Understanding of US consumer psychology and messaging that overcomes purchase skepticism.

Compensation & Benefits

• Total Annual Package: Up to USD $132,000 plus comprehensive benefits (base salary plus monthly performance bonus of up to 10% of base).
• Annual salary review every January.
• Comprehensive medical, dental, and vision insurance.
• Generous Paid Time Off (PTO) plus US public holidays.
• Up to $5,000 annual learning budget for courses and certifications.

Work Environment

• Location: Remote (Global).
• Remote First: Work from the comfort of your home office.
• AI-First organization with access to AI-native tool stack, including ChatGPT, Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n.
• International team collaboration across 16+ nationalities.

Growth Path