Senior Digital Marketing Specialist

Position

Key Responsibilities

• Launch, manage and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, X and other relevant channels.
• Own day-to-day campaign execution, including campaign builds, budgets, bidding, targeting, audiences, creatives and A/B testing.
• Monitor performance daily and proactively identify opportunities to improve CPL, CPA, conversion rates, lead quality and overall campaign efficiency.
• Manage campaigns with a strong focus on lead generation, optimizing for lead volume, CPL, qualified leads and downstream conversion.
• Have strong hands-on experience with Google Ads, including Search, Performance Max, Demand Gen, keyword management, search terms, bidding strategies and conversion optimization.
• Set up, test and troubleshoot conversion tracking through Google Tag Manager (GTM), GA4, Meta Pixel, TikTok Pixel, Snapchat Pixel and other ad-tech platforms.
• Work with Growth and Tech teams to ensure events, pixels, data layers, form tracking and conversion events are implemented and firing correctly.
• Support offline conversion tracking and CRM integrations, ensuring advertising platforms receive accurate lead and conversion data.
• Analyze the full lead-generation funnel, identifying drop-off points and highest-quality lead sources.
• Maintain clean UTM structures, campaign naming conventions, event taxonomy and tracking documentation.
• Build and maintain performance dashboards and reports, translating data into clear insights and actionable recommendations.
• Support ongoing CRO and experimentation, including landing page, creative, audience, messaging and funnel tests.

What We're Looking For

• Previous experience working in a lead-generation focused business is required, with a strong understanding of managing and optimizing paid media toward lead volume, CPL, lead quality and conversion.
• Strong hands-on experience with Google Ads, Meta Ads Manager, Google Tag Manager and GA4.
• Strong understanding of the full lead funnel, from ad click and form submission through qualification and conversion.
• Highly analytical, hands-on and detail-oriented, with the ability to independently launch campaigns, troubleshoot tracking issues and use data to determine what should change next.
• Comfortable working with large campaign budgets and multiple paid acquisition channels.
• Experience with TikTok Ads, Snapchat Ads, CRM integrations, offline conversions, CAPI/server-side tracking, Looker Studio, SQL or other analytics tools is a strong advantage.
• Experience in the Saudi Arabian market around 3-5 years and an understanding of KSA digital consumer behavior and advertising landscape would be highly advantageous.

Education

• Bachelor's degree or equivalent.