Sales Supervisor – Traditional Trade (Abu Dhabi)

About This Role

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary:

Supervisor role is responsible for leading and managing a team of sales representatives to achieve sales goals and objectives. This role involves monitoring sales activities, providing guidance and training to the team, and ensuring effective execution of sales strategies. The Sales Supervisor will work closely with the sales team to enhance productivity, resolve challenges, and maintain strong relationships with key clients and distributors in Traditional Trade. The ideal candidate will have strong leadership skills, a deep understanding of the Traditional Trade FMCG market, and the ability to drive sales performance in a competitive environment.

Job Requirement:

The incumbent's role involves providing the sales team with comprehensive training, coaching, and mentoring to enhance their conceptual selling skills and support career development.

It includes organizing and staffing the team with the right talent and resources to achieve organizational excellence.

The position is responsible for developing and executing customer business plans to meet sales, market share, and in-store fundamentals targets, while building strong account relationships to drive accelerated results.

It also entails negotiating and managing customer trading terms including payment, pricing, and funding to meet business objectives.

The role sets the Route-to-Market (RTM) strategy and detailed journey plans for sales executives, conducts daily store visits to ensure ongoing training and issue resolution, and communicates internally about competitor or customer actions that may impact business performance.

Additionally, it oversees the collection of trade receivables to ensure adherence to credit terms and SOPs.

Functional / Technical Competencies

The incumbent must have a solid understanding of sales principles, including account management, relationship building, and sales strategy.

Proficiency in CRM systems is essential for managing client data and tracking sales activities.

The incumbent should have strong organizational and time management skills to handle multiple accounts effectively.

Excellent communication and negotiation skills are required to build client relationships and close sales.

Additionally, analytical skills are needed to interpret sales data and make informed decisions that support business growth.