Sales Manager - WECA Region
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Key skills for this role
About the Role
ASBIS Middle East is looking for a Sales Manager to drive business growth across North Africa and West, East & Central Africa (WECA) for a leading global brand in the technology and consumer electronics sector.
Key Skills for This Role
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Overview
ASBIS Middle East is looking for a Sales Manager to drive business growth across North Africa and West, East & Central Africa (WECA) for a leading global brand in the technology and consumer electronics sector.
This role is responsible for developing strategic partnerships, driving revenue growth, and expanding market presence across multiple channels, including distribution, retail, e-commerce, system integrators, and resellers.
Key Responsibilities
- Execute regional sales strategies and business plans across assigned territories.
- Drive sell-in and sell-out performance through partner engagement, promotions, and marketing initiatives.
- Build and manage relationships with key distributors, retailers, system integrators, resellers, and end-user customers.
- Deliver sales presentations, product training sessions, and partner enablement programs.
- Develop new business opportunities and expand the partner ecosystem across the region.
- Support pricing, forecasting, tender participation, and project management activities.
- Collaborate closely with internal teams to ensure effective execution and customer satisfaction.
- Represent the company at industry events, exhibitions, and partner meetings.
Requirements
- 5-7 years of experience in sales, key account management, or business development within IT, peripherals, AV or consumer electronics industries.
- Proven experience managing distributors, resellers, retail partners, system integrators, or enterprise accounts.
- Strong understanding of channel sales, retail environments, and e-commerce ecosystems.
- Demonstrated ability to drive revenue growth and achieve sales targets.
- Experience with workspace solutions, collaboration technologies, peripherals, gaming accessories, audio solutions, or related product categories is highly preferred.
- Strong negotiation, presentation, and relationship management skills.
- Ability to communicate effectively with both commercial and technical stakeholders.
- Fluent English is required.
- French and/or Arabic
- would be a strong advantage.
- Willingness to travel across the assigned region.
- We offer:
- Opportunity to work for a financially strong, fast-growing multinational company
- Constant interaction with global teams of professionals 🎯
- International career opportunities 🚀
- Access to continuous professional development: training, certification programs, events, and team buildings
- Attractive remuneration package
- Life events’ gifts, corporate presents, and awards, years of service bonuses 🎁
- Special prices for the Company products
- ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.
- In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees.
- We are proud of being one of the certified companies by Great Place to Work®, the global authority on workplace culture, as we believe that our true asset is people.
- ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company.
- Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.
- Apply now.
- By responding to the vacancy, you consent to the processing of your personal data indicated in your CV.
- For more, please visit
- https://www.asbis.com/gdpr-candidate-privacy-policy
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