Business Development Manager - Africa

About This Role

ASBIS is looking for a Business Development Manager to drive growth, distribution, and channel development for a leading global consumer electronics brand across Africa.

The role will be responsible for managing sell-in, sell-out, stock control, partner performance, and business expansion across retail, e-commerce, distribution, and reseller channels. The successful candidate will play a key role in strengthening market presence, launching new products, and driving profitable growth through strong commercial execution and market knowledge.

Key Responsibilities

• Develop and implement business development and distribution strategies across Africa
• Identify and develop new sales channels including distributors, retail chains, e-commerce, marketplaces, and resellers
• Drive sell-in and sell-out activities with assigned partners
• Lead new product introduction (NPI) activities in the region
• Build and execute country-level sales development plans
• Manage commercial agreements, pricing, promotions, assortment expansion, and listing plans
• Monitor stock levels, forecasting, replenishment, and inventory performance together with central teams
• Conduct market analysis including competitor activity, pricing, customer segments, and channel dynamics
• Ensure strong product visibility and merchandising across offline and online channels
• Coordinate closely with sales, marketing, logistics, finance, and product teams to support business growth
• Prepare accurate sales forecasts, PSI/CPFR reporting, and performance reports
• Ensure timely collection of partner payments and overall account management responsibility

Requirements

• Minimum 3 years of experience in a similar Business Development or Channel Sales role
• Mandatory experience within consumer electronics, retail, or distribution environments
• Strong understanding of retail, e-commerce, and distribution landscape within Africa
• Experience working with leading retail chains, online players, and distributors
• Strong commercial negotiation and relationship management skills
• Experience in sales planning, forecasting, and inventory management
• Good analytical skills with strong market awareness and business acumen
• Ability to work independently, manage priorities, and drive results in a fast-paced environment
• Professional Arabic/French is a big plus

We offer:

• Opportunity to work for a financially strong, fast-growing multinational company
• Constant interaction with global teams of professionals 🎯
• International career opportunities 🚀
• Access to continuous professional development: training, certification programs, events, and team buildings
• Attractive remuneration package
• Life events’ gifts, corporate presents, and awards, years of service bonuses 🎁
• Special prices for the Company products

ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.

In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees.

We are proud of being one of the certified companies by Great Place to Work®, the global authority on workplace culture, as we believe that our true asset is people. ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company.

Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS. Apply now.

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