General Manager

Overview

Key Responsibilities

• Develop and execute the business strategy in line with ASBIS Group objectives, with clear focus on revenue growth, market share, and vendor portfolio expansion
• Own full P&L, including budgeting, financial planning, and delivery of net profit, gross margin, and cash flow targets
• Drive commercial performance across all product categories, ensuring strong sell-in and sell-through across the market
• Build long-term and mutually beneficial relationships with key vendors, negotiating commercial terms, pricing, and growth incentives
• Develop and expand reseller, retail, and enterprise channel networks, ensuring strong pipeline and partner performance
• Identify new business opportunities based on in-depth market situation analysis, including new product categories, partnerships, and customer segments within the local markets
• Analyze market trends, competition, and customer demand to continuously refine go-to-market strategies
• Lead and develop a high-performing local team, setting clear KPIs, accountability, and performance standards
• Foster a strong commercial and data-driven culture, leveraging ASBIS tools and reporting systems
• Oversee day-to-day operations, ensuring alignment between sales, supply chain, and finance functions
• Optimize inventory management, demand planning, and pricing strategies to balance availability and working capital efficiency
• Ensure compliance with local regulatory requirements and company policies
• Evaluate and improve business processes to enhance operational efficiency and scalability
• Build and maintain strong relationships with key stakeholders, including customers, partners, and service providers

Requirements

• Bachelor’s or Master's degree in Business Administration or a related field
• Minimum 5 years of experience in a senior commercial leadership role or General Manager position within distribution, consumer electronics, IT, or related sectors
• Strong experience managing P&L and driving revenue growth within
• Proven track record in vendor management and commercial negotiations with global brands
• Deep understanding of local market dynamics, channel landscape, and go-to-market strategies
• Experience working with reseller, retail, and enterprise channels
• Strong leadership skills, with the ability to build and manage high-performing teams
• Excellent communication and stakeholder management skills
• Strong analytical mindset with ability to translate data into actionable strategies
• Proficiency in Microsoft Office and reporting tools
• Fluency in English, knowledge of Arabic is a plus
• Ability to operate in a fast-paced, high-volume, and performance-driven environment

KPIs

• Net profit, $
• Gross profit, $
• Gross margin, %
• Sales planning reliability
• Revenue
• GP ROCA
• Old stock
• PSI/CPFR zone
• We offer:
• Opportunity to work for a financially strong, fast-growing multinational company
• Constant interaction with global teams of professionals
• International career opportunities
• Access to continuous professional development: training, certification programs, events, and team buildings
• Attractive remuneration package
• Special prices for the Company products
• ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.
• In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees.
• We are proud of being one of the certified companies by Great Place to Work®, the global authority on workplace culture, as we believe that our true asset is people.
• ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company.
• Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.
• Apply now.
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