Sales Manager

About This Role

We are seeking a dynamic and results-driven Sales Manager to lead and expand sales within a growing specialty coffee business . The ideal candidate will have a strong background in coffee, café, or F&B sales , with proven experience in driving revenue growth, developing new business channels, and managing key client relationships.

The Sales Manager will play a key role in expanding market presence, increasing revenue streams, and building strategic partnerships across retail and corporate segments.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue targets and business growth.
• Identify and pursue new business opportunities, including B2B, retail, and wholesale channels.
• Build and maintain strong relationships with corporate clients, retailers, distributors, and hospitality partners.
• Drive sales of coffee products, beans, beverages, and related offerings.
• Explore and develop new revenue streams such as bulk sales, partnerships, and corporate accounts.
• Monitor market trends, competitor activities, and customer preferences within the coffee and F&B industry.
• Lead negotiations, prepare proposals, and close sales agreements and contracts.
• Collaborate with operations and marketing teams to ensure consistent brand positioning and service delivery.
• Prepare sales reports, forecasts, and performance analysis for senior management.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred).
• 5+ years of proven sales experience in coffee, specialty coffee, or F&B industry.
• Strong network within hospitality, retail, and distribution sectors in Saudi Arabia.
• Proven track record of achieving and exceeding sales targets.
• Excellent communication, negotiation, and relationship-building skills.
• Strong understanding of coffee products, market trends, and customer preferences.
• Ability to work in a fast-paced, target-driven environment.

Key Skills

• Sales & Business Development
• Specialty Coffee / F&B Sales
• Key Account Management
• Negotiation & Closing
• Market Expansion & Strategy