Sales Manager – RECA
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About the Role
About Ghezaa Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
Key Skills for This Role
Full Job Posting
About Ghezaa
Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa.
We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
We hire people who take ownership and want to build something that lasts.
*We are hiring a Sales Manager – RECA to lead one of the most dynamic, fast-moving segments in the market.
This role demands volume growth, aggressive account expansion, and category penetration across restaurant groups, café chains, and coffee brands.*
*Fast-moving.
Volume-driven.
Highly competitive.*
Your Accounts
- Restaurant groups
- Café chains
- Coffee brands & concepts
• Kitchen & Savory Solutions
- Protein Solutions
Your Mission
Drive volume growth and build strong client relationships while aggressively expanding category penetration across chains and groups.
50% -> Revenue Growth & Volume Expansion
- Segment revenue growth
- Expansion across chain locations
- Category penetration per account
20% -> New Account Acquisition
- Opening new restaurant groups
- Replacing incumbent suppliers
• Managing Account Managers
- Driving field activity and discipline
10% -> Commercial Execution
- Pricing and deal structuring
- Managing margins
5% -> Market Intelligence
- Tracking new concepts and expansions
Experience
7–10+ years experience in HoReCa sales, key account management — RECA segment
Strong relationships within restaurant groups, café chains, and coffee brands
Experience
managing medium and large chains
Background with food distributors or hospitality suppliers preferred
Comfortable negotiating pricing, rebates, and volume agreements
Proven ability to acquire new accounts and expand product penetration
Solution-based selling approach
Structured, KPI-driven mindset
Strong team leadership and coaching skills
Willing to travel within KSA
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