Sales Manager – Catering & Institutional
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About the Role
About Ghezaa Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
Key Skills for This Role
Full Job Posting
About Ghezaa
Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa.
We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
We hire people who take ownership and want to build something that lasts.
*We are hiring a Sales Manager – Catering & Institutional to lead high-volume, efficiency-driven accounts.
This segment demands structured supply solutions, strong contract management, and the ability to operate at scale.*
*Cost-focused.
Volume-heavy.
Operationally sensitive.*
Your Accounts
- Catering companies
- Hospitals & healthcare
- Schools & universities
- Corporate dining
Categories You Will Sell Across
- Protein Solutions
• Frozen & Convenience Solutions
- Dairy Solutions
Your Mission
Deliver cost-efficient, reliable supply solutions at scale — and build the long-term partnerships that make Ghezaa the preferred partner for institutional clients across KSA.
50% -> Volume Growth
- Revenue from bulk accounts
- Expansion across multi-site contracts
- New institutional accounts
20% -> Account Expansion
- Multi-site penetration
- Long-term supply agreements
15% -> Pricing & Cost Management
- Competitive pricing execution
- Margin control per account
• Managing Account Managers
- Field execution discipline
5% -> Operational Alignment
- Supply chain and delivery coordination
Experience
7–10+ years experience in catering and institutional segment sales
Strong handling of protein, pantry / dry goods, frozen, and dairy
Experience
with catering companies, hospitals, schools / universities, or corporate dining
Proven track record managing bulk contracts and multi-site accounts
Comfortable negotiating pricing, rebates, and volume agreements
Solution-driven selling approach
Structured, KPI-driven mindset
Strong team leadership and coaching skills
Willing to travel within KSA
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