Sales Manager – Bakeries & Pastry
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Key skills for this role
About the Role
About Ghezaa Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
Key Skills for This Role
Full Job Posting
About Ghezaa
Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa.
We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.
We hire people who take ownership and want to build something that lasts.
*We are hiring a Sales Manager – Bakeries & Pastry to lead one of the most technical and relationship-driven segments in the market.
This role requires deep product understanding, technical selling, and the ability to earn trust with production-driven clients.*
*Deep product knowledge.
Technical selling.
Long-term client trust.*
Your Accounts
- Bakeries & artisan concepts
- Pastry chains
- Dessert concepts
Your Mission
Drive product adoption through technical selling and build long-term relationships with production-driven clients who demand expertise, not just supply.
45% -> Revenue Growth
- Category growth within bakery accounts
- SKU penetration across clients
- Multi-location expansion
20% -> Technical Account Development
- Working closely with chefs and production teams
- Driving product trials and adoption
• Managing Account Managers
- Coaching technical selling approach
10% -> Commercial Execution
- Pricing and supply agreements
- Margin management
5% -> Market Intelligence
- Tracking bakery trends and new concepts
Experience
7–10+ years experience in bakery and pastry segment sales
Strong command of flour & mixes, cream & dairy, fillings & glazes, chocolate, bakery ingredients
Experience
with artisan bakeries, pastry chains, or industrial bakeries
High level of technical involvement — product trials and recipes
Proven ability to work with culinary or technical teams
Comfortable negotiating pricing, rebates, and volume agreements
Solution-based selling approach
Structured, KPI-driven mindset
Strong team leadership and coaching skills
Willing to travel within KSA
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