Sales Manager - FMCG

We are seeking an experienced FMCG Sales Manager to drive sales growth, expand market share, and manage key customer relationships across the non-food FMCG sector.

The ideal candidate will have a strong track record in distributor management, modern trade, traditional trade, and business development within categories such as household products, personal care, cleaning products, paper goods, or related non-food consumer goods.

Develop and execute sales strategies to achieve revenue and profitability targets.

Manage and grow relationships with key accounts, distributors, wholesalers, and retail partners.

Identify new business opportunities and expand market penetration.

Lead negotiations on commercial agreements, pricing, promotions, and annual contracts.

Monitor sales performance, market trends, competitor activities, and customer requirements.

Develop and implement trade marketing initiatives in collaboration with the marketing team.

Manage sales forecasting, budgeting, and demand planning processes.

Ensure optimal product availability, distribution coverage, and merchandising standards.

Lead, coach, and develop the sales team to maximize performance and productivity.

Prepare regular sales reports, forecasts, and business reviews for senior management.

Work closely with supply chain and operations teams to ensure efficient inventory management and customer service.