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naukri

Category Manager

Client of PlaceUp
Dubai, UAE
Mid-Senior
1 months ago
LeadershipStrategic PlanningBudgetingTeam ManagementPerformance ManagementProject Management
Free

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LeadershipStrategic PlanningBudgeting
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Job Summary

The Category Manager is responsible for driving the growth, positioning, and profitability of assigned product categories through strategic marketing and commercial initiatives.

This role requires a strong marketing background and hands-on experience working with and managing external marketing agencies to execute high-impact campaigns and brand strategies.

Key Responsibilities

  • Develop and execute category strategies aligned with overall business objectives
  • Lead end-to-end marketing planning for the category, including campaigns, launches, and promotions
  • Manage and collaborate with external marketing agencies (creative, digital, media, PR) to deliver effective campaigns
  • Brief agencies, review deliverables, and ensure alignment with brand guidelines and business goals
  • Analyze market trends, customer insights, and competitor activity to identify growth opportunities
  • Own category P&L performance, including revenue, margins, and ROI on marketing spend
  • Plan and optimize product assortment, pricing, and promotional strategies
  • Work closely with sales, e-commerce, and supply chain teams to ensure execution excellence
  • Monitor campaign performance and optimize based on data and insights
  • Drive brand positioning, visibility, and customer engagement across channels

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