Sales Manager

About This Role

Job Description:

• To be fully responsible for the revenue generation of the exhibition stands and sponsorship packages to achieve agreed sales targets for your event.
• Sell exhibition space and sponsorships in accordance with set targets to ensure the revenue budget is achieved.
• Working with the Event Director to support the management of a network of overseas sales agents who sell exhibition stand and sponsorship and to achieve agreed sales target.
• To seek out, consider and evaluate new business opportunities.
• Monitor sales figures and reporting on a weekly, monthly and quarterly basis to enable senior management to be updated on the progress of the show and sponsorships.
• Regularly and frequently review and monitor competitive publications/exhibitions and identify new leads to ensure that sales opportunities are developed and maximized.
• Maintain regular contact and visit existing and potential clients to ensure current and new business is developed.
• Visit exhibitions and other events in order to contact current clients and develop relations with potential clients.
• Identify and develop new business opportunities by organic growth/new product development in order that the revenue is maximized.
• Establish substantial relationships throughout the marketplace in order to become aware of new business/acquisition opportunities.
• Together with the Event Director and Marketing Manager, assist in developing a marketing strategy to generate maximum exhibitor participation, visitor and exhibitor attendance figures.

Reporting and administration:

• Update all activities and contacts on Salesforce (CRM System).
• Load bookings into Salesforce.
• Submit a weekly pipeline report ahead of the pipeline meeting.
• Report back weekly in a pipeline meeting.

Qualifications:

• Minimum 3-5 years of B2B experience within the events industry.
• Familiarity in selling construction and design products/services is a plus.
• Excellent communication in English (written and spoken).
• Ability to communicate effectively and efficiently with a wide variety of clients and partners across multiple mediums, including phone, email, and face-to-face meetings.
• Highly motivated, and ambitious, a desire to take ownership and responsibility to ensure the best outcome.
• Ability to work towards KPIs, using them as a motivational tool to hit and exceed targets.
• Adaptable and collaborative nature, working with colleagues across the team.
• Ability to travel within the region as required.