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Sales Manager

Shafa AgroDubai, UAETodayMid-Senior
Mid-Seniorfulltime

Skills

Sales StrategyClient Relationship ManagementNegotiation

About This Role

Overview

Commercial Sales Manager – FMCG (Dairy & Milling Sector)

Tanzania

*(Candidates with experience in Africa will be given preference)*

POSITION Overview

The Commercial Sales Manager is responsible for driving sustainable revenue growth, market expansion, and profitability within the Fast-Moving Consumer Goods (FMCG) segment, specifically in dairy and milling products.

This position requires a strategic leader with proven expertise in developing and executing commercial strategies, leading high-performing sales teams, and achieving key business performance indicators (KPIs) in dynamic and competitive markets.

A key objective of this role is to identify, develop, and expand export opportunities, establishing the company’s presence in new international markets and driving sustainable export sales growth.

Key Responsibilities

  • Develop and implement comprehensive commercial sales strategies aligned with company goals and market trends.
  • Manage and expand the company’s market presence within the dairy and milling product categories.
  • Identify, develop, and expand export opportunities by opening new international markets, establishing distribution channels, and driving sustainable export sales growth.
  • Lead, mentor, and motivate sales teams to achieve monthly, quarterly, and annual sales targets.
  • Monitor KPIs across sales operations, ensuring consistent performance measurement and achievement.
  • Build and maintain key customer relationships, partnerships, and distribution networks.
  • Analyze sales data and market insights to identify growth opportunities and competitive advantages.
  • Collaborate cross-functionally with marketing, production, and finance teams to ensure commercial alignment.
  • Negotiate and secure profitable contracts, tenders, and trade agreements.
  • Ensure compliance with company policies, ethical standards, and regional trade regulations.
  • Provide regular reports and strategic recommendations to senior management.

& Requirements

  • Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
  • Minimum 10 years of proven experience in commercial sales within the FMCG sector, preferably in dairy and milling industries.
  • Proven export sales and business development experience, with a strong track record of identifying and opening new export markets.

Experience

  • in expanding FMCG products into regional and international markets is highly preferred.
  • Demonstrated ability to develop and manage sales budgets, forecasts, and KPIs.
  • Strong leadership and people management capabilities with a track record of building effective teams.
  • Exceptional negotiation, communication, and analytical skills.
  • Strategic thinker with strong execution discipline and business acumen.
  • Prior experience working in African markets is highly advantageous.
  • Proficiency in CRM and ERP systems, as well as advanced Excel and data analysis tools.

Key Competencies

  • Results-driven and commercially astute
  • Strong organizational and decision-making ability
  • High emotional intelligence and adaptability
  • Excellent interpersonal and stakeholder engagement skills
  • Strong understanding of international trade, export regulations, and cross-border market dynamics
  • Commitment to continuous improvement and innovation

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