Sales Manager

Role Overview

Key Responsibilities

• Build and expand the client base through outside sales calls, networking, cold calling, prospecting, direct mail, and referrals.
• Conduct site tours and represent the organization at industry trade shows and business events.
• Identify revenue gaps across 30/60/90-day horizons and develop targeted sales and marketing strategies.
• Generate maximum revenue in rooms and catering departments by achieving revenue booking goals.
• Analyze demand segments and business sources to maximize revenue and profit.
• Evaluate competitive positioning and leverage organizational strengths against competitors.
• Finalize contracts for group bookings and negotiate mutually beneficial terms.
• Collaborate with guest services and department heads to plan function details.
• Execute cut-off dates on group bookings and manage administrative requirements.
• Prepare monthly reports including pace reports, sales inquiries, site visit summaries, and sales action plans.
• Attend weekly revenue meetings, business event operations meetings, and strategic sessions with management.

Required Skills

• Excellent verbal and written communication skills in American English.
• Extensive knowledge of selling strategies and proven ability to meet and exceed sales goals.
• Strong analytical and problem-solving capabilities with ability to interpret financial statements and market data.
• Proficiency with sales booking systems, tracking platforms, forecasting tools, and CRM software.
• Comprehensive understanding of group sales processes, contract negotiation, and account management.
• Exceptional negotiation skills with ability to create win-win solutions.
• Strong time management and task prioritization abilities.
• Effective listening and interpersonal skills with ability to manage conflicts.
• Proficiency with accounting programs, Microsoft Word, Excel, and Outlook.
• Capability to work independently with minimal direct supervision.

Experience and Education

• Minimum 3-5 years of prior hotel sales and management experience required.
• Proven track record of building and managing client relationships.
• Experience with group sales, catering operations, and event space management.
• Demonstrated success in revenue management and sales forecasting.
• Bachelor's degree in Business, Hospitality Management, Marketing, or related field preferred.
• Must pass a background check.
• Valid driver's license and reliable transportation for local travel.
• Flexibility to adapt to changing business needs and market conditions.

Domain Expertise

• In-depth knowledge of the hotel industry including operations, catering, and event management.
• Understanding of revenue management principles and pricing strategies.
• Familiarity with competitive market analysis and positioning strategies.
• Knowledge of group sales dynamics and corporate event planning.

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