Sales Executives - Early Shift
Role Overview
Cognita is growing its centralized Sales Hub in Dubai and seeks a Sales Executive supporting prospective families considering schools in Asia.
This is a proactive, target-driven sales position guiding families from first enquiry through application and enrolment, not a traditional admissions administrator role.
The role works with school-based Admissions, Parent Experience, Marketing, and leadership teams to provide a seamless family journey.
Key Skills for This Role
Full Job Posting
Job overview
Cognita is growing its centralized Sales Hub in Dubai and seeks a Sales Executive supporting prospective families considering schools in Asia.
This is a proactive, target-driven sales position guiding families from first enquiry through application and enrolment, not a traditional admissions administrator role.
The role works with school-based Admissions, Parent Experience, Marketing, and leadership teams to provide a seamless family journey.
Sales and pipeline management
- Own the prospective-family journey from enquiry to application and enrolment; manage a high-volume pipeline across phone, email, WhatsApp, and other channels.
- Qualify families' relocation plans, educational needs, start dates, and decision criteria; communicate school value through consultative sales conversations.
- Handle objections, identify buying signals, follow up consistently, prioritize high-intent enquiries, and support outbound re-engagement campaigns.
- Meet enrolment, conversion, and activity targets.
Parent experience and school partnership
- Provide a personalized, premium experience; respond within service levels and take ownership of concerns, escalating where appropriate.
- Coordinate tours, virtual meetings, assessments, and admissions activities with school teams; ensure timely handovers.
- Build relationships with school leadership, Admissions, Parent Experience, and Marketing colleagues across Asia.
- Support open days, events, and recruitment activity virtually or in person.
CRM and improvement
- Keep accurate, up-to-date CRM records of family interactions and use dashboards and pipeline data to manage performance and priorities.
- Work to KPIs covering response times, call activity, follow-up, pipeline progression, conversion, and enrolments.
- Share insights from parent conversations and contribute ideas as the Asia Sales Hub grows.
Essential qualifications and experience
- Excellent written and spoken English; proven experience in sales, admissions, account management, or relationship management.
- Strong record of achieving commercial targets and significant customer service experience, ideally in a premium, high-touch environment.
- Experience managing a CRM sales pipeline, such as HubSpot, Salesforce, or similar; confidence handling high call volumes and follow-ups.
- Strong written communication across email and digital channels; organized and able to manage multiple families and priorities.
- Culturally aware and confident engaging international families; able to work independently and collaborate across locations.
Desirable experience
- Experience in international schools or education admissions is desirable.
- Knowledge of the Singapore or wider Asian education market is desirable.
Schedule and travel
- Early shifts typically start between 4:00 a.m. and 8:00 a.m. UAE time to cover Singapore and wider Asian operating hours; early starts are essential.
- Some weekend work, school events, and international travel may be required.
Safeguarding checks
New staff undergo enhanced pre-employment clearance, including identity, criminal background, qualification, employment, employment-gap, and reference checks.
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