Sales Executive - HORECA
Skills
About This Role
Sales Executive
📍 Dubai, UAE — Field Based
🕰️ Full-Time \| Permanent
🚀 Start Date: ASAP
📈 Reports to: Head of Growth
🇦🇪 Must have valid UAE work authorisation
Please note: Applications will only be considered from candidates currently based in the UAE with a valid UAE driving licence.
Experience
in a field-based FMCG or food & beverage sales role is a mandatory requirement.
About Bella Coffee Gulf
Bella Coffee Gulf is a Dubai-based specialty beverage distributor representing some of the most exciting brands in the market today — including PerfectTed, Oatly, and Rude Health.
With over 8 years of presence in the UAE, we operate across HORECA, retail, and office channels, partnering with some of the region's most recognised hospitality and food service operators.
We are growing, and we are looking for talent that wants to grow with us.
Role Overview
We are hiring a HORECA Sales Executive to drive new business and manage existing accounts across Dubai's food service and hospitality sector.
You will be the face of Bella and our brand portfolio in the market — building genuine, long-term relationships with cafés, restaurants, and hotels while consistently delivering against sales targets.
Key Responsibilities
- Identify, approach, and onboard new HORECA accounts across Dubai
- Manage and develop existing client relationships to grow revenue and retention
- Present and position our brand portfolio with confidence and product knowledge
- Monitor market activity and report back on competitor and customer insights
- Maintain accurate records and CRM updates on a regular basis
What We're Looking For
- 1–3 years of sales experience in FMCG, food & beverage, or hospitality
- Strong communication skills in both Arabic and English
- UAE driving licence
- Self-motivated, presentable, and comfortable managing a field-based role independently
- Advantageous: existing HORECA contacts in Dubai, familiarity with specialty coffee or wellness beverages
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