Sales Executive – Events
Role Overview
• Own event enquiries. Manage assigned leads for meetings, conferences, training programmes, corporate functions and social celebrations from initial qualification through confirmed booking.
• Convert business. Create accurate, attractive proposals covering venue, catering, audiovisual requirements, guestroom needs and suitable event packages; follow up consistently to secure decisions.
• Protect commercial value. Quote in line with approved rates, space availability and revenue guidelines; identify upselling opportunities in menus, packages and additional services.
• Host client visits. Arrange and conduct venue showrounds, presentations and detailed needs-assessment meetings, presenting the hotel’s facilities with confidence.
• Manage confirmations. Prepare and track contracts, booking documentation, deposits and agreed payment milestones in coordination with Finance and relevant teams.
• Handover accurately. Capture comprehensive event requirements and hand over confirmed business, timelines and revisions to Event Planning / Operations and the relevant hotel departments.
• Build repeat business. Develop relationships with corporate bookers, planners and social-event clients; seek referrals and future event opportunities after each booking.
• Maintain forecast discipline. Update enquiry status, conversion, forecast value, lost-business reasons and event-space utilisation in the designated systems.
Key Skills for This Role
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Company
Accor describes its hotel network as spanning more than 45 brands, 5,500 hotels, and 10,000 restaurants and lifestyle destinations.
The company promotes development opportunities and responsible hospitality.
Role Responsibilities
- Own event enquiries and manage leads from initial qualification to confirmed booking.
- Create proposals covering venue, catering, audiovisual needs, guestrooms, and event packages; follow up to secure decisions.
- Quote within approved rates, availability, and revenue guidelines, and identify upselling opportunities.
- Conduct venue showrounds, presentations, and needs-assessment meetings.
- Prepare and track contracts, booking documents, deposits, and payment milestones with Finance and relevant teams.
- Hand over confirmed event requirements, timelines, and revisions to Event Planning, Operations, and hotel departments.
- Build relationships with corporate bookers, planners, and social-event clients to generate repeat business and referrals.
- Maintain enquiry, conversion, forecast, lost-business, and event-space utilisation records in designated systems.
Qualifications
- Approximately 1–3 years of hotel events sales, banqueting sales, MICE, or comparable venue-sales experience.
- Working understanding of event proposals, banquet packages, function-space selling, contracts, and client handovers.
- Strong customer-service mindset, commercial instinct, follow-up discipline, and confidence closing business.
- Excellent coordination and attention to detail; able to handle multiple enquiries and deadlines.
- Fluent professional English, spoken and written.
- Additional languages are advantageous.
- MS Office proficiency and hotel sales, events, or CRM systems experience are preferred.
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