Retail & Online Sales Manager

Retail & Online Sales Manager

Key Responsibilities

• Sets and tracks weekly and monthly **sales targets** for each channel — and is personally accountable for hitting them
• **Visits both branches regularly** — Abu Dhabi and Dubai — to assess performance, coach staff, audit store standards, and identify on-the-ground opportunities to increase sales
• Identifies and acts on sales opportunities: upselling, cross-selling, peak trading periods, footfall patterns, and conversion improvement
• Manages, coaches, and holds accountable the sales associates at each sales point.
• Ensures a consistent brand and customer experience across all three channels
• Monitors stock levels per channel and coordinates with the CFO on inventory allocation to maximise sell-through
• Develops and implements in-store and online sales initiatives — promotions, events, product launches — in coordination with the Brand & Marketing team.
• Reports channel performance weekly to COO & CFO — sales, conversion, traffic, issues, and recommendations
• Resolves escalated customer complaints that branch or online managers cannot handle
• Leads the weekly sales team meeting across all channels
• Feeds customer insights, bestseller data, and product feedback to the COO and the Creative team to inform collection decisions
• You are NOT right for this role if:
• You escalate every decision to COO or CEO.
• You are not comfortable spending significant time on the road between Abu Dhabi and Dubai
• You have never owned a revenue target and been held accountable for it
• You manage people by email rather than presence
• What success looks like in 90 days:
• Both branches visited a minimum of once per week each
• All sales channels have weekly targets set, tracked, and reported
• A clear sales improvement plan is in place for the weakest channel
• Team members have clear KPIs, SOPs and are operating independently
• Monthly sales report delivered to COO without being asked
• **Month 3 sales are measurably higher than Month 1**

Profile

• 5-10 years retail management experience, ideally in fashion, jewelry, or luxury accessories
• Proven track record of **growing sales** — not just managing them
• Experience managing multiple locations across Emirates is strongly preferred
• GCC market experience essential — understands the UAE customer and buying behaviour
• Strong communicator in Arabic and English
• Comfortable with Shopify or similar e-commerce platforms
• Must have a valid UAE driving licence and own transport, or willingness to travel regularly between AD and Dubai
• **Estimated Salary:** AED 10,000–14,000/month + **performance bonus tied to sales targets & KPI***.*
• Pay: AED10,000.00 - AED15,000.00 per month

Education

• Bachelor's (Preferred)

Experience

• Similar: 8 years (Preferred)

• Abu Dhabi (Required)

• Willingness to travel:
• 50% (Required)