FMCG Brand, Retail & Marketing Manager

Job Summary

Brand Management

• Develop and execute brand strategies aligned with company objectives and market trends.
• Manage brand positioning, product launches, packaging, and promotional activities.
• Monitor brand performance, consumer insights, and competitor activities to identify growth opportunities.
• Ensure consistency of brand identity across all retail and marketing channels.

Retail & Trade Marketing

• Plan and implement retail marketing campaigns to maximize in-store visibility and sales performance.
• Build and maintain strong relationships with distributors, retailers, and key account partners.
• Coordinate merchandising, POS materials, shelf placement, and promotional displays.
• Analyze retail sales data and market trends to optimize product availability and pricing strategies.

Marketing & Communications

• Lead integrated marketing campaigns across digital, social media, ATL, BTL, and experiential platforms.
• Manage advertising agencies, creative partners, and external vendors.
• Develop promotional calendars and oversee campaign execution within budget.
• Measure campaign effectiveness and prepare performance reports with actionable insights.

Business Development & Strategy

• Identify new market opportunities, customer segments, and channel expansion strategies.
• Collaborate with sales teams to align marketing initiatives with revenue targets.
• Forecast budgets, monitor ROI, and manage marketing expenditures efficiently.
• Support senior management with strategic planning and market intelligence.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or professional marketing certification is preferred.
• 5+ years of experience in FMCG brand management, retail marketing, or trade marketing.
• Strong understanding of consumer behavior, retail dynamics, and FMCG distribution channels.
• Excellent communication, negotiation, and leadership skills.
• Proficiency in marketing analytics, MS Office, and digital marketing platforms.

• Retail Marketing & Merchandising

• Trade Marketing
• Campaign Management

• Consumer Insights & Market Research

• Budget Management
• Team Leadership

KPIs / Performance Metrics

• Brand growth and market share
• Retail sales performance
• Campaign ROI
• Distribution and shelf visibility
• Consumer engagement and retention
• Revenue and profitability targets

Work Environment

• Fast-paced FMCG environment with cross-functional collaboration.
• Frequent coordination with sales teams, distributors, retailers, and marketing agencies.
• Occasional travel for market visits, retail audits, and promotional events.