Retail Manager
Role Overview
The Retail Manager is accountable for people, standards, customer experience, and financial and operational management of stores in an assigned area.
The role coaches and develops teams to deliver retail plans, meet targets, and improve sales and KPI performance.
The manager is expected to be present in stores four days a week.
Key Skills for This Role
Full Job Posting
About Sephora
Sephora is a prestige beauty retailer and part of the LVMH Group, with stores in 35 countries and a portfolio of nearly 500 brands alongside Sephora Collection.
Position purpose
The Retail Manager is accountable for people, standards, customer experience, and financial and operational management of stores in an assigned area.
The role coaches and develops teams to deliver retail plans, meet targets, and improve sales and KPI performance.
The manager is expected to be present in stores four days a week.
Performance and leadership
- Deliver agreed sales and KPI targets by monitoring performance, identifying opportunities, and implementing actions.
- Translate area objectives into store targets; monitor KPIs, report results, and identify opportunities for store and leadership improvement.
- Manage productivity and scheduling within budgets and coach store managers on effective staffing.
- Lead customer- and team-focused store visits and drive agreed retail priorities, omnichannel measures, and commercial initiatives.
- Recruit and develop talent, support succession planning, and prepare employees for career progression.
Store operations and standards
- Oversee back-of-house organization, stock levels and records, timely inventories and stocktakes, reporting, and process effectiveness.
- Ensure compliance with company policies and operational guidelines; maintain cleanliness, security, and retail standards.
- Maintain merchandising concepts and support product launches and initiatives.
- Optimize operations to improve productivity and efficiency.
Customer, people, and commercial measures
- Lead service culture, observe customer service, and monitor customer-service reports and measures.
- Track area sales, conversion, average transaction value, units per transaction, CRM recruitment and contribution, app sign-ups, productivity, shrinkage, and audit performance.
- Build and follow up on employee development plans and work toward company employee-satisfaction targets.
- Monitor local customer, market, and competitor trends and communicate relevant information to Offer and Marketing teams.
- Support retail projects and communicate retail information and data to area and store teams.
Experience and qualifications
- Multiple-store management experience, including managing store- or shop-manager-level teams, with 5–7 years' experience; alternatively, flagship-store experience in a key regional mall with more than 5 years' experience.
- A degree in Business or Administration and experience in customer experience.
- At least 5 years' experience in sales, operations, or services in beauty, retail, or hospitality.
- Knowledge of sales, service, commercial KPIs, conversion, and average basket measures.
- Comprehensive beauty-industry knowledge and awareness of current trends and products.
- Competence in Microsoft Office, including PowerPoint and Excel.
Leadership and other requirements
- Leadership and transversal management skills; problem-solving, adaptability, creativity, and ability to lead change.
- Strong communication and relationship-building skills with store teams, retail managers, and support teams.
- Commercial background and Middle East market awareness; able to work in a fast-paced environment.
- English speaking; Arabic is a plus.
- Valid driving license.
What Sephora offers
- A community that embraces authenticity and values differences.
- Learning and growth opportunities that support employees to learn, innovate, and lead.
- Work focused on serving clients and contributing to the beauty industry.
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