Regional Marketing Manager

Job Description

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• Development of local commercial, marketing and promotional plans:
• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
• Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence Manager
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction.
• Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
• Customer Centricity and deep understanding of regional markets:
• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Customer focus group meetings and surveys
• Product features/benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth/decline key drivers, PESTLE analysis)
• Routine participation in strategy alignment and sales effectiveness:
• Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA (including pre-launch & post-launch phases deliverables)
• Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
• Routine participation in sales effectiveness:
• Roll-out marketing plans and sales tactics at sales meetings
• Execute, track and report progress of annual tactical plans
• Track and monitor business figures and take actions to improve the business outcome
• Support the local sales forces in the field to win key and strategic accounts at improved sales cycle speed and win-rate.
• Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
• Conduct business analysis and monitor key performance indicators
• Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc regional, special projects