Business Development Manager Third Party Business
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About the Role
Manage third-party business development, portfolio strategies, and marketing collaboration while ensuring customer engagement and achieving commercial success in diagnostics.
Key Skills for This Role
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Overview
- Career development with an international company where you can grow the career you dream of .
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
EMEA Business Development Manager Third Party Business
This position works out of our UAE location in the Abbott Rapid Diagnostics Infectious Diseases.
About Abbott Rapid Diagnostics Division
We are the world leader in Rapid Diagnostics at the point of care.
Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.
The EMEA Business Development Manager Third Party Business shall orchestrate the according portfolio strategies and execution for Abbott s ID Rapid Diagnostics business unit across the EMEA region.
As a core member of the EMEA Marketing Team, the candidate will interact closely with the regional marketing teams and act as a Business Liaison with third party manufacturers.
Further the candidate will closely collaborate with the regional commercial teams to maximize the Third Party portfolios commercial success.
The Third Party Business Development Manager reports directly into EMEA Franchise Lead Infectious Disease
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- Develop and adapt portfolio strategies and -positioning, build brand plans and assure the successful roll-out and local strategy alignment
- Manages the third-party manufacturers portfolios throughout the lifecycle
- Act as business liaison partner for Third Party Manufacturers, including business planning, third pipeline development, and expansion of geography and portfolio
- Convey and represent portfolio strategies and tactics, optimize portfolio mix for EMEA region, and closely collaborate with Regional Marketing Managers to transform portfolio strategy to commercial success
- Actively improve portfolio reasons to believe and integrate these into positioning and tools (Customer facing, Internal).
- Work in cross functional collaboration with the commercial, commercial excellence, medical, market access, customer service, finance, and logistics teams to achieve project goals
- Work with internal and external agencies to transform Portfolio value propositions into customer focused messaging and tools.
- Develop, adapt and tailor marketing communication assets and narrative as foundation for sales and marketing campaigns.
- Build geo- and product expansion strategies and execution plans for third party manufacturer business
- Partner with regional training teams, co-develop training content, facilitate and track training success and skill levels
- Continuously monitor the market and competition, conduct market analyses and transform into strategies and tactics to improve the portfolio positioning and grow the business.
- Track business metrics and actively propose actions to maximize the impact of the portfolio. lead pricing negotiations with Third Party Manufacturers
- Customer Centricity: Customer segments mapping (size, patient/customer journey, reimbursement, stakeholders, value proposition, opportunity assessment)
- Product features/benefits, product utilization and customer insights
- Develop competitor insights and improve portfolio value
- Align with Commercial Excellence & Market Access Teams (customer segmentation, value proposition, product positioning, competition, pricing)
• Customer & KOL Engagement
- Collaboration with regional teams in the management of relationships with clinical experts and opinion leaders
- Customer & Association engagement to drive short- and long-term business goals
- Relationships, main contacts
- Internal: EMEA Marketing Managers, Medical and Scientific Affairs, EMEA Franchise Lead, Supply Chain Team, Commercial Excellence Team, Distribution Director, Market Access & Pricing
- External: Third Party Manufacturers, Agencies, KOLs, Commercial and Scientific Partners.
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