Regional Key Account Manager
Role Overview
To plan, develop and manage Key Accounts sales to increase sales revenue, profitability and market share while managing wastage to meet sales objectives and goals.
Key Skills for This Role
Full Job Posting
Job Purpose
To plan, develop and manage Key Accounts sales to increase sales revenue, profitability and market share while managing wastage to meet sales objectives and goals.
Key Accountabilities
- Execute the annual business plan and targets and comply with the strategic agenda of Sales & Distribution / Sales Operations.
- Translate strategy into operational business plans and lead performance and execution to achieve functional objectives.
- Participate in preparation of the functional budget and assess financial performance versus the budget.
- Develop plans and budgets to achieve or exceed annual sales objectives for Key Account clients and improve share of shelf versus competitors.
- Monitor and control the sales budget to ensure optimum utilization of resources for key accounts.
- Act as main contact for existing and new customers to generate and grow sales in Key Account customers through negotiation and positive client relations.
- Conduct regular market visits to check route coverage, competitor activity, and search for new opportunities to increase sales for VIP and Key Account clients.
- Submit suggestions to senior management to develop sales performance for Key Account clients.
- Assess key account performance to track and monitor sales against budget and achieve sales targets.
- Conduct monthly and quarterly business reviews for assigned key accounts/region to define opportunities and corrective actions.
- Prepare volume forecasts and plans to maintain adequate inventory stock for the Area and meet sales delivery schedules.
- Ensure close cooperation with all departments to manage account-related activities and provide a fulfilling customer experience.
Additional Accountabilities
- Build and improve weighted distribution and develop in-store visibility plans in each region, city, or town and follow up on implementation.
- Ensure Long-Term Agreements with each customer are implemented and tracked for clear plans and timely renewals.
- Ensure achievement of annual targets for sales, promotions, and insertions in line with company goals.
- Build and implement the monthly and quarterly promotion calendar for customers based on category objectives and customer profile.
- Conduct monthly meetings with finance and achieve the trade spend target aligned with channel objectives.
- Ensure Customer Business Development through execution of category best practices and insights and development of common strategic initiatives.
- Optimize cost to serve and profitably manage account visibility investments and design and execute activation programs.
- Develop customer engagements to meet certain standards of performance.
Policies, Systems, Processes and Procedures
Manage development and implementation of Engineering policies, systems, processes and procedures, identifying areas for improvement.
Ensure employees understand and follow Nadec's compliance policies and legal obligations, act with integrity, report violations, participate in training, and support audits or investigations.
Motivate employees and contribute to identification of opportunities for continuous improvement of systems, processes and practices.
Ensure departmental reports and statements are completed timely and comply with local and international governance principles and organizational policies.
Job Context
- Key Accounts Manager will be located in Nadec Offices and will travel to other Nadec locations as per business needs.
Qualifications, Experience & Skills
- Bachelor's Degree or Master of Business Administration.
- 5-7 years of experience in Sales with over 4 years of experience in Key Account Management.
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