Regional Brand Manager – Construction Machinery (MENA Region)

Overview

Job Location: Dubai, UAE

1. Regional Brand Promotion & Marketing Execution

• Coordinate with local distributors to develop and implement regional marketing and brand promotion plans.
• Support brand development and market visibility across MENA markets.
• Plan and execute regional marketing activities, including exhibitions, customer events, open days, and promotional campaigns.
• Support this regional marketing initiatives and ensure smooth execution of regional activities.

2. Digital Marketing & Online Platform Management

• Manage and maintain the company’s website and digital platforms, including content updates and visual presentation.
• Manage social media platforms and digital channels, including content creation, publishing, and audience engagement, to enhance brand awareness and online influence.
• Coordinate marketing content and ensure alignment with the company’s brand image and communication standards.

3. Brand Identity & Creative Coordination

• *(Graphic design production will be supported by external agencies)*
• Coordinate the development and update of marketing materials in line with the company’s Brand Identity guidelines.
• Liaise with external agencies and vendors to ensure consistency and quality of promotional materials.
• Support regional exhibitions and marketing campaigns with creative coordination and branding support.

Key Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, Design, or related fields.
• Minimum 3 years of relevant experience in brand marketing, regional marketing, or marketing communications roles.
• Experience in the construction machinery industry or related industries is required.
• Strong understanding of marketing, branding, and promotional activities.
• Experience coordinating exhibitions, events, or distributor marketing activities is preferred.
• Familiarity with social media platforms and digital marketing operations.
• Design-related skills or familiarity with tools such as Photoshop, Illustrator, or InDesign would be an advantage.
• Good English communication skills.
• Strong organizational, coordination, and communication skills.
• Creative, proactive, and able to manage multiple projects simultaneously.
• Willingness to travel within the MENA region for business trips.