Regional Brand Specialist & PR – Construction Machinery (MENA Region)

Overview

Job Location: Dubai, UAE

1. Public Relations & Media Coordination

• Develop and maintain relationships with media partners and external communication channels across the MENA region
• Support PR activities, media exposure, and brand communication initiatives
• Coordinate press releases, promotional content, and external communication materials
• Support the company’s participation in exhibitions, customer events, and regional marketing activities

2. Government & External Relations Support

• Assist in maintaining relationships with relevant government entities, industry associations, and external stakeholders where required
• Support coordination for external visits, official meetings, and regional business activities
• Work closely with internal teams and distributors to support regional brand communication initiatives

3. Digital Marketing & Online Platform Management

• Manage and maintain the company’s website and digital platforms, including content updates and visual presentation.
• Manage social media platforms and digital channels, including content creation, publishing, and audience engagement, to enhance brand awareness and online influence.
• Coordinate marketing content and ensure alignment with the company’s brand image and communication standards.

4. Brand Identity & Creative Coordination

• *(Graphic design production will be supported by external agencies)*
• Coordinate the development and update of marketing materials in line with the company’s Brand Identity guidelines.
• Liaise with external agencies and vendors to ensure consistency and quality of promotional materials.
• Support regional exhibitions and marketing campaigns with creative coordination and branding support.

Key Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, Design, or related fields.
• Minimum 2–3 years of relevant experience in PR, brand communication, marketing, or media coordination roles.
• Experience in the construction machinery industry or related industries is preferred.
• Strong understanding of marketing, branding, and promotional activities.
• Familiarity with media relations, PR activities, and external communication coordination.
• Experience coordinating exhibitions, events, or distributor marketing activities is preferred.
• Familiarity with social media platforms and digital marketing operations.
• Design-related skills or familiarity with tools such as Photoshop, Illustrator, or InDesign would be an advantage.
• Good English communication skills.
• Strong organizational, coordination, and communication skills.
• Creative, proactive, and able to manage multiple projects simultaneously.
• Willingness to travel within the MENA region for business trips.

Salary & Benefits