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naukri

PR & Communications Manager

BANYAN TREE
Dubai, UAE
Manager
Onsite
3 days ago
Public RelationsMedia RelationsContent CreationBrand StrategyInfluencer MarketingStorytelling
Free

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Role Overview

  • As PR & Communications Manager at Banyan Tree Dubai, you will shape and share the story of the resort through thoughtful, authentic, and purposeful communication.
  • You will be responsible for building meaningful relationships with media, partners, and stakeholders, ensuring the brand is represented with consistency, integrity, and quiet confidence.
  • You will play a key role in expressing the essence of Banyan Tree wellbeing, connection, and refined luxury through storytelling that feels genuine, relevant, and aligned with the guest experience.

Key Responsibilities

  • Develop and deliver a considered PR and communications strategy aligned with the resort's vision and business objectives.
  • Identify meaningful storytelling opportunities that reflect the spirit of Banyan Tree Dubai.
  • Create and nurture strong relationships with key media and industry partners.
  • Lead the planning of seasonal narratives, announcements, and brand moments.
  • Manage day to day media relations with professionalism and care.
  • Coordinate media stays, interviews, and on property experiences.
  • Build relationships with relevant lifestyle, travel, wellness, and luxury publications.
  • Select and manage influencer partnerships that feel authentic and aligned to the brand.
  • Craft press materials that reflect a refined and consistent brand voice.
  • Oversee storytelling across earned, owned, and digital platforms.
  • Collaborate with internal teams to ensure accuracy and alignment of messaging.
  • Support content development for key resort experiences, dining, spa, and events.

Reputation & Brand Integrity

  • Monitor media coverage and brand sentiment with care and attention.
  • Support responses to reputational matters in coordination with corporate teams.
  • Ensure all communications reflect Banyan Tree's values and standards.
  • Safeguard consistency of tone, message, and brand expression.

Partnerships & Experiences

  • Support the development of meaningful collaborations and brand partnerships.
  • Coordinate press and VIP visits with attention to detail and guest experience.
  • Contribute to the planning of key resort moments and activations.
  • Strengthen relationships that enhance the resort's presence in the market.

Internal Communication & Collaboration

  • Support internal communications that foster clarity, alignment, and engagement.
  • Work closely with Marketing, Sales, F&B, Spa, and Operations teams.
  • Ensure guest experiences are reflected accurately in all external communication.

Performance & Reporting

  • Track media coverage and communications impact in a clear and structured way.
  • Provide thoughtful insights and reporting on PR activity.
  • Manage the PR budget responsibly and with commercial awareness.

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