PR & Communications Manager

Overview

About The Role

1. Public Relations & Corporate Communications

• Develop and execute PR strategy across all Group entities
• Draft and manage press releases, announcements, and media statements
• Build and maintain relationships with media outlets, journalists, and industry publications
• Manage corporate reputation and external communication tone
• Support leadership with executive-level communications and announcements
• Identify PR opportunities to strengthen brand visibility and market positioning

2. Content Strategy & Copywriting

• Manage content planning and editorial execution across all platforms under direction from brand leadership and overall business strategy set by directors and founders. Write and edit high-quality copy for:
• Brand and marketing campaigns
• Social media (organic)
• Advertising and paid campaigns
• Websites, landing pages, and digital assets
• Company profiles, brochures, and presentations
• Articles, thought leadership and editorial content
• Day-to-day marketing communications
• Ensure consistency of tone of voice across all Group brands
• Translate brand and marketing strategy into compelling written narratives

3. Partnerships, Influencers & Brand Collaborations

• Support development of partnership and collaboration messaging
• Create influencer briefs and manage content alignment guidelines
• Ensure brand consistency across all external collaborations
• Assist in evaluating collaboration opportunities based on brand fit and audience relevance
• Contribute to storytelling and communication direction for partnership campaigns

4. Brand Communication Support

• Ensure all external communication aligns with Group positioning and brand strategy
• Support creative and marketing teams with messaging clarity
• Maintain consistency in how the Group is represented across all touchpoints
• Contribute to campaign narratives and communication strategy

Key Requirements

• Strong background in
• journalism, PR, communications, or editorial writing
• Proven experience in the
• UAE real estate, luxury, or high-growth commercial environments (preferred)
• Exceptional English writing skills (native or bilingual level required)
• Strong understanding of media relations and PR strategy
• Ability to translate strategy into clear, compelling communication
• Experience working across multiple brands or business entities is a plus
• Highly detail-oriented with strong editorial judgment
• This is a strategic communications and content management role with hands-on execution responsibilities.
• What this Role is NOT
• This is not a social media management or execution-only role
• This is not a performance marketing role

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