PR & Communications

Overview

Strategy & Communications

• Develop and own MyWhoosh’s PR & Communications strategy aligned with overall business, marketing, and events strategy.
• Define annual priorities, deliverables, and KPIs for PR & Communications.
• Support planning and management of PR & Communications budgets and activities.
• Build and manage communication frameworks, messaging hierarchy, and press narratives.
• Ensure consistent messaging, tone of voice, and brand positioning across all markets.

Media Relations & Public Relations

• Drive organic media coverage across cycling, esports, endurance sport, technology, and lifestyle media.
• Build and manage trusted relationships with key global and regional media.
• Manage inbound and outbound media queries and narratives.
• Drive proactive earned media opportunities and manage reactive media responses.
• Monitor media sentiment, industry trends, and reputation risks.
• Support media outreach, press releases, interviews, and corporate announcements.

Paid Media & Agency Management

• Support paid media strategy aligned with business objectives.
• Coordinate with PR agencies and paid media partners.
• Lead agency reviews, content approvals, and performance tracking.
• Identify new media opportunities and emerging platforms in priority markets.
• Ensure communication outputs are timely, strategically aligned, and industry relevant.

Executive & Stakeholder Communications

• Support executive profiling, thought leadership opportunities, and media visibility initiatives.
• Coordinate communications with internal stakeholders, agencies, and external partners.
• Assist in preparing spokesperson guidance and communication materials for leadership.
• Own communications relationships with key stakeholders including UCI, federations, media, and strategic partners.
• Develop communications strategies that support partnership value and visibility.

Events, Partnerships & Brand Support

• Work closely with Marketing and Events teams to ensure alignment on campaigns, launches, and major initiatives.
• Lead PR & Communications planning and delivery for key global events, partnerships, and ambassador activities.
• Manage brand ambassador communications and ensure contractual deliverables are met.

New Markets & Media Development

• Develop PR and messaging strategies for new market entry aligned with business goals.
• Identify and build relationships with new regional and international media.

Monitoring & Reporting

• Oversee media monitoring across all markets.
• Deliver concise monthly reports covering coverage, sentiment, reach, and impact.
• Provide regular reporting on:
• Media coverage quality and relevance
• Communication performance and sentiment
• Stakeholder engagement progress
• Reputation risks and opportunities
• Maintain communication trackers, stakeholder databases, and media contact lists.
• Use insights to continuously refine strategy and messaging.

Preferred Experience

• Experience in PR, Communications, Media Relations, Corporate Communications, or Sports Communications.
• Strong understanding of stakeholder management and external communications.
• Experience working with agencies, media partners, and cross-functional teams.
• Strong written and verbal communication skills.
• Experience within sports, cycling, esports, endurance sports, or global consumer brands is preferred.
• Ability to work independently in a fast-paced and remote environment.