Specialist, PR & Media Relations

Job Purpose

Strategic Content Planning And Development

• Develop strategic communication plans to effectively convey ADNOC Distribution’s brand story, product offerings, corporate announcements, and key initiatives across various media channels.
• Collaborate with internal stakeholders to identify and fulfill their digital and print communication needs.
• Research and draft high-quality content including press releases, social media articles, talking points, Op-eds, and feature articles, ensuring alignment with ADNOC Distribution’s corporate and brand narrative, tone and copy style.
• Analyze informational inputs to generate creative concepts and propose content strategies that enhance ADNOC Distribution’s visibility and value proposition.

Content Design, Standardization, and Execution

• Oversee the creation and design of PR and Media content, text, visuals, videos, and infographics, across platforms, ensuring compliance with ADNOC Distribution and ADNOC Group guidelines.
• Conduct content development in collaboration with stakeholders to gather data and develop visuals that maintain conceptual integrity and brand tone.
• Standardize content across platforms and media, revising materials as needed to ensure consistency with organizational communication strategies.
• Support manager in finalizing advertisements, brochures, product/service booklets, and campaign materials before rollout across channels. Including drafting copy and proofreading to ensure ADNOC Distribution standards are met.

Media Activities And Analysis

• Analyze the performance of PR and media campaigns, identifying opportunities for improvement in approach, content, and outreach.
• Monitor competitor media activities, assess campaign impact, and provide strategic recommendations based on market intelligence.
• Implement tracking models to monitor press coverage, reputational risks, and opportunities, informing planning on a weekly, quarterly, and annual basis.
• Manage centralized non-technical archiving facilities to preserve corporate heritage, ensuring materials are well-classified for future reference.

Production, Coordination, and Support

• Coordinate with senior management to ensure alignment of core messaging and promotional activities across channels. Including broadcast, print and digital formats.
• Collaborate with team members to harmonize digital, press, and campaign content across communication channels, supporting internal and external strategies and objectives.
• Maintain relationships with PR and Media agency, overseeing external PR support, media placements, and publications.
• Coordinate with stakeholders to produce video script narration, adapt communication materials, and conduct regular content audits to maintain an up-to-date content inventory.

Minimum Qualification

• Bachelor’s degree in marketing communication, Marketing, or Advertising from a recognized university

Minimum Experience & Knowledge & Skills

• 8 years of experience in digital and social media marketing and advertising etc.
• Experience in Oil and Gas, Retail industry will be preferable.