PPC & Google Ads Specialist
Role Overview
KWS MIDDLE EAST seeks an experienced PPC and Google Ads Specialist to manage paid advertising, drive targeted traffic, maximize ROI, and support company growth.
The role is based in Dubai and requires in-person work.
Key Skills for This Role
Full Job Posting
Role overview
KWS MIDDLE EAST seeks an experienced PPC and Google Ads Specialist to manage paid advertising, drive targeted traffic, maximize ROI, and support company growth.
The role is based in Dubai and requires in-person work.
Responsibilities
- Develop paid advertising strategies aligned with business goals and target audiences; conduct keyword research, audience segmentation, and competitor analysis.
- Coordinate campaigns with cross-functional teams and create ads across platforms, especially Google Ads, including paid-search landing pages.
- Write ad copy and create engaging creatives; apply bidding, targeting, and placement strategies.
- Monitor CTR, CPC, CPA, ROAS, and other metrics; analyze trends and adjust campaign settings, budgets, and targeting.
- Collaborate with web developers on landing-page and user-experience improvements and implement A/B tests.
- Allocate budgets, monitor spending, and report on budget utilization.
- Generate regular and ad hoc campaign reports with insights and recommendations; present performance to stakeholders.
- Keep up with paid advertising trends and identify opportunities to use emerging platforms or techniques.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Google Ads, Search Advertising, and Analytics certification or expertise.
- At least 4–5 years planning, executing, and optimizing Google and other paid advertising campaigns.
- Strong understanding of digital marketing principles and strategies.
- Excellent analytical, problem-solving, and communication skills.
- Proven success in paid campaigns and achieving targeted KPIs.
- Ability to manage multiple campaigns in a fast-paced, dynamic environment.
Employment
- Full-time position.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at KWS MIDDLE EAST
podcast video editor
, UAE
The employer is seeking a creative Podcast Video Editor to turn raw recordings into polished long-form episodes and engaging social clips. Candidates need video-editing experience, proficiency with editing software, and
Creative Media Manager
, UAE
The employer is seeking a Creative Media Manager to lead visual and narrative content development and oversee a multidisciplinary creative team. The role covers campaigns, brand identity, project delivery, and client med
Sales Consultant
, UAE
KWS Middle East is seeking a B2B Sales Consultant with experience in steel fabrication, construction, or related industries. The role focuses on generating leads, developing client relationships, preparing quotations, an
Sales Executive
, UAE
The employer is seeking a B2B sales professional to win clients and grow sales for its steel fabrication business. The role covers lead generation, proposals, client relationships, negotiation, and coordination through o
Graphic designer
, UAE
The employer is looking for a fresh graduate or recent diploma holder in graphic design to support branding, digital, and marketing design work. The role creates social media graphics and marketing materials, with basic
Digital Marketing Manager
Dubai, UAE
KWS Middle East is seeking a hands-on digital marketing leader to own SEO, digital media campaigns, content, and online growth while managing a team. The role combines strategy, execution, analytics, reporting, and optim
SEO Content Writer
, UAE
The employer is seeking an original, research-minded SEO Content Writer to create website, blog, social media, and marketing copy. Candidates should have at least one year of business or marketing content-writing experie
digital media head
, UAE
The employer is seeking a hands-on SEO Manager and Digital Media Head to lead organic growth, digital campaigns, content, analytics, and online performance. The role requires 5+ years of relevant experience, strong SEO a
podcast video editor
, UAE
Creative Media Manager
, UAE
Sales Consultant
, UAE
Sales Executive
, UAE
Graphic designer
, UAE
Digital Marketing Manager
Dubai, UAE
SEO Content Writer
, UAE
digital media head
, UAE