digital media head

About the Role

Role Details

• Location: Dubai, UAE.
• Employment type: Full-time.
• Department: Digital Marketing.
• Experience: 5+ years.

SEO and Organic Growth

• Develop and implement the company's overall SEO strategy.
• Conduct keyword, competitor, and market research.
• Manage on-page, off-page, technical, and local SEO activities.
• Improve rankings, organic traffic, leads, and conversions.
• Conduct SEO audits and identify technical issues.
• Develop backlink-building and digital PR strategies.
• Monitor SEO tools, rankings, traffic, backlinks, leads, conversions, and other KPIs.
• Work with content writers on high-quality, SEO-friendly content.

Digital Media and Marketing

• Develop and execute digital media strategies across relevant platforms.
• Plan and manage paid and organic campaigns across Google, Meta, LinkedIn, and other suitable platforms.
• Monitor campaign performance, leads, conversions, CPL, ROI, and overall digital performance.
• Coordinate with creative and content teams on campaigns, ads, social media, and promotional materials.
• Identify digital channels and opportunities for customer acquisition.
• Develop monthly digital marketing plans and performance reports.
• Ensure consistent brand positioning across digital platforms.

Team Management and Reporting

• Lead and manage the SEO, content, social media, and digital marketing team.
• Assign tasks, set deadlines, monitor performance, train team members, and provide mentoring.
• Review content, SEO work, campaign performance, and deliverables.
• Coordinate with external agencies, freelancers, and digital partners when required.
• Set KPIs and ensure monthly targets are met.
• Analyze performance data, recommend corrective actions, and present updates to senior management.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• At least 5 years of relevant experience in SEO and digital marketing.
• Strong technical, on-page, off-page, and local SEO knowledge.
• Proven digital campaign management experience.
• Strong knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar tools.
• Strong content strategy and SEO content development knowledge.
• Previous experience managing a digital marketing or SEO team.
• Strong analytical, problem-solving, communication, and reporting skills.
• Ability to work independently and manage multiple projects.

Preferred Experience

• Experience with Google Ads and Meta Ads is preferred.
• Experience in the UAE market or business services industry is advantageous.

Pay

• AED 6,000 to AED 8,000 per month.