Digital Marketing Manager

Role overview

SEO and organic growth

• Develop and implement the company's SEO strategy; conduct keyword, competitor, and market research.
• Manage on-page, off-page, technical, and local SEO; audit websites and identify technical issues.
• Improve rankings, organic traffic, leads, and conversions; develop backlink-building and digital PR strategies.
• Monitor Google Search Console, Google Analytics, Ahrefs, SEMrush, and other tools; track rankings, traffic, backlinks, leads, and KPIs.
• Stay current with Google algorithm updates and SEO trends; coordinate with content writers on high-quality SEO content.

Digital media and analytics

• Develop and execute digital media strategy; plan and manage paid and organic campaigns across Google, Meta, LinkedIn, and other suitable platforms.
• Monitor campaign performance, leads, conversions, cost per lead, ROI, and overall digital results; identify customer-acquisition opportunities.
• Coordinate creative and content teams on campaigns, ads, social media, and promotional materials; maintain consistent brand positioning.
• Prepare monthly marketing plans and weekly and monthly performance reports; analyze results and recommend corrective actions.
• Use data and performance insights to continuously improve digital strategy and present growth updates to senior management.

Team leadership

• Lead SEO, content, social media, and digital marketing team members; assign tasks, set deadlines, and monitor performance.
• Train and mentor team members; review content, SEO work, campaigns, and deliverables.
• Coordinate external agencies, freelancers, and digital partners when required; set KPIs and ensure monthly targets are met.

Required qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• At least five years of relevant experience in SEO and digital marketing.
• Strong technical, on-page, off-page, and local SEO knowledge and proven digital campaign-management experience.
• Strong understanding of Google Analytics, Google Search Console, SEMrush or Ahrefs, and similar tools.
• Strong content strategy and SEO content development knowledge and previous experience managing a digital marketing or SEO team.
• Strong analytical, problem-solving, communication, and reporting skills; ability to work independently and manage multiple projects.

Preferred qualifications

• Google Ads and Meta Ads experience is preferred.
• Experience in the UAE market or business services industry is an advantage.

Key performance indicators

Compensation

• Pay is AED 6,000–8,000 per month.
• Additional offerings include performance-based incentives; salary is described as competitive based on experience.

Other offerings

• Professional growth opportunities, training and development, and an opportunity to lead and develop the company's digital presence.
• Dynamic and growing work environment.

Work location

• Work location is in person in Dubai, UAE.