Performance Marketing Specialist — Lead Generation (Meta & Google Ads)
Skills
About This Role
Overview
Performance Marketing Specialist — Lead Generation (Meta & Google Ads)
Company: iWA Group of Companies
Type: Full-time
Industry: Real Estate · Tourism · Investments · Luxury Hospitality (DEOR Privé)
About the role
iWA Group is looking for a results-driven Performance Marketing Specialist to own paid lead generation across Meta, Google, and X.
You'll build full-funnel campaigns and ad content that turn spend into qualified leads for our real estate, tourism, investment, and luxury membership brands — with an AI-first approach to creative, research, and analysis.
What you'll do
Plan, launch, and scale paid campaigns across Meta Ads (primary focus), Google Ads (Search, Display, YouTube, PMax), and X, owning cost-per-lead (CPL) and ROAS.
Build complete lead-gen funnels — ad creative, audience targeting, landing pages, lead forms, and retargeting.
Create and direct ad content (copy, creative concepts, short-form video) aligned with each platform's policies and the premium positioning of our brands.
Set up lead capture and connect it to the CRM — Meta lead forms, Pixel/Conversions API, GA4, UTM tagging — so every lead lands clean and attributed.
Run structured A/B tests to continuously lower CPL and lift conversion rates.
Report weekly on spend, leads, CPL, CTR, and ROAS with clear recommendations.
Must-have requirements
2–5 years of hands-on performance marketing with a demonstrable track record of generating qualified leads (share CPL and ROAS numbers).
Advanced, hands-on Meta Ads Manager expertise — campaign structure, Advantage+, custom/lookalike audiences, CAPI setup, budget scaling.
Strong command of Google Ads and working experience with X Ads.
Deep knowledge of platform ad policies (Meta, Google, X) and the ability to run compliant campaigns in sensitive verticals like real estate, investments, and high-value services.
Experience
handling ad rejections, account restrictions, and Special Ad Categories is a strong plus.
Daily use of AI tools for copy, creative, research, and analysis.
Solid grasp of GA4, Meta Pixel/CAPI, Google Tag Manager, and conversion tracking.
Strong copywriting and creative judgment.
Nice to have
Experience
marketing real estate, travel/tourism, luxury, or investment products.
Familiarity with CRM tools (Zoho, HubSpot) and basic lead-routing.
Landing-page building (Webflow/Unbounce) and CRO basics.
Meta and Google certifications.
Compensation
AED 4000–8,000/month (based on experience and proven results)
Benefits
Tax-free salary · Visa · UAE-based on-site role
How to apply
Send your CV with 2–3 case studies showing leads generated (platform, budget, CPL, ROAS).
Applications without performance metrics may not be considered.
Pay: AED4,000.00 - AED8,000.00 per month
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