Performance Marketing Manager
Seeking a Marketing Manager to drive revenue through lead generation, campaign optimization, and analytics, requiring strong skills in Google Ads and performance marketing.
Skills
About This Role
Primary Objective
We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization,
conversion improvement, and campaign performance.
This is NOT a branding-only role.
It is a performance-driven, revenue-focused role.
Lead Generation & Campaigns
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)
- Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram),
Landing Pages & Funnels
- Create and optimize high-converting landing pages for each key course
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion
- Conduct A/B testing (headlines, CTAs, layouts)
- Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven
Analytics, Reporting & Performance Tracking
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance
- Provide weekly/monthly performance reports
- Use data to identify gaps and optimize campaigns and funnels
Sales Alignment & Lead Quality
- Work closely with sales team to improve lead quality and increase conversion to enrollments
- Understand which leads convert vs. not, and optimize accordingly
CRM, Email & WhatsApp Campaigns
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing
- Build basic automation workflows for follow-ups
New Channels & Growth Opportunities
- Identify and test new lead sources (Coursetakers, partnerships, aggregators)
- Explore referral strategies and corporate lead generation opportunities
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