Performance Marketing Specialist – E-commerce (Meta, Google, TikTok & Snapchat)
We are looking for a results-driven Performance Marketing Specialist to manage and scale paid advertising for our eCommerce business. The ideal candidate will have hands-on experience with Meta and Google Ads, along with solid working knowledge of TikTok Ads and Snapchat Ads.
Skills
About This Role
Overview
We are looking for a **results-driven Performance Marketing Specialist** to manage and scale paid advertising for our eCommerce business.
The ideal candidate will have **hands-on experience with Meta and Google Ads**, along with solid working knowledge of **TikTok Ads and Snapchat Ads**.
This role is highly performance-focused, with clear ownership of **ROAS, CPA, and revenue growth**.
Paid Advertising (Core Responsibilities)
- Plan, execute, and optimize **Meta Ads (Facebook & Instagram)** and **Google Ads (Search, Shopping, Performance Max)**
- Manage and scale monthly ad budgets of **AED 300,000+** with a strong focus on ROAS
- Launch, test, and optimize:
- Campaign structures
- Audiences (prospecting & retargeting)
- Creatives (images, videos, UGC, offers)
- Analyze performance daily and take **data-driven optimization decisions**
TikTok & Snapchat Ads (Supporting Channels)
- Set up and manage **TikTok Ads** and **Snapchat Ads** campaigns
- Understand platform-specific creatives, formats, and audience behavior
- Test and scale winning creatives across platforms
- Support diversification of paid traffic beyond Meta & Google
Tracking, Analytics & Optimization
- Ensure correct tracking via:
• Meta Pixel & CAPI
- Google Ads conversion tracking
• Google Analytics & Google Tag Manager
- Monitor and improve:
- ROAS, CPA, CTR, AOV, conversion rate
- Identify funnel issues and collaborate with the team on CRO improvements
Reporting & Collaboration
- Prepare **weekly and monthly performance reports**
- Share insights, testing results, and scaling plans with management
- Work closely with:
- Creative team (ads & videos)
- Web / CRO team
- SEO & content team
Required Skills & Experience
- **2–5 years of experience** in eCommerce performance marketing
- Strong hands-on expertise in:
- **Meta Ads Manager**
- **Google Ads (Search, Shopping, PMax)**
- Working knowledge of:
- **TikTok Ads**
- **Snapchat Ads**
- Experience managing **high ad spend budgets (AED 300K+)**
- Strong analytical mindset and understanding of performance metrics
- Experience with DTC or eCommerce brands is mandatory
- Pay: From AED5,000.00 per month
Application Question(s)
- Do you have hands-on experience managing paid ads for eCommerce brands?
- What is the highest monthly ad budget you have personally managed?
- Which advertising platforms have you personally worked on? Meta, Google, Snapchat, Tiktok
- Have you personally planned, launched, managed, and optimized ad campaigns end-to-end?
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