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Performance Marketing Specialist

Vista Corporate Global
Dubai, UAE
Full-time
Mid-Senior
Onsite
AED 3,000/month
Discovered 1 weeks ago
Performance marketingGoogle AdsMeta AdsLead generationRetargetingConversion optimization

Full Job Posting

Role overview

The employer is seeking a results-driven performance marketer in Dubai to generate high-quality leads and support business growth.

The role emphasizes lead quality, conversions, return on ad spend, and revenue outcomes.

Campaign responsibilities

  • Plan, execute, manage, and optimize lead-generation campaigns across Google Search, Display, YouTube, and Meta Ads.
  • Align performance marketing strategies with sales targets and revenue objectives.
  • Generate qualified leads for business setup, real estate, accounting and tax, compliance, and related services.
  • Research audiences, competitors, keywords, and markets to improve campaign performance.
  • Monitor CPL, CTR, conversion rate, ROAS, lead quality, and customer acquisition cost.
  • Manage budgets, bidding strategies, targeting, keywords, and ad placements.
  • A/B test ad creatives, ad copy, landing pages, audiences, and campaign strategies.
  • Run retargeting campaigns for website visitors and existing leads.
  • Set up and monitor conversion tracking with GA4, Google Tag Manager, Meta Pixel, and related tools.
  • Analyze funnels and customer journeys to improve lead quality and conversion.
  • Coordinate with sales, content, and design teams; track lead quality and conversion outcomes.
  • Prepare weekly and monthly reports and stay current with advertising trends, tools, algorithms, and policies.

Requirements

  • At least 2 years of hands-on performance marketing or digital marketing experience.
  • Proven experience planning, executing, and optimizing Google Ads and Meta Ads campaigns.
  • Knowledge of paid advertising, lead generation, retargeting, conversion optimization, and marketing funnels.
  • Experience with GA4, Google Tag Manager, Meta Ads Manager, and Meta Pixel.
  • Strong analytical and data-driven decision-making skills.
  • Proficiency in Excel or Google Sheets for reporting and analysis.
  • Ability to manage multiple campaigns, budgets, and channels.
  • Strong communication, coordination, and problem-solving skills.
  • Ability to work toward lead-generation targets and measurable outcomes.
  • Google Ads and Meta certifications are an added advantage.

Preferred industry experience

  • Business setup/company formation and real estate experience are preferred.
  • Experience in accounting and taxation, VAT, corporate tax, AML, compliance, PRO services, business consultancy, immigration, Golden Visa, or other UAE professional services is advantageous.
  • Understanding of UAE-market customer acquisition and lead generation for business setup or real estate services is advantageous.

Performance measures

Performance is measured by qualified leads, CPL, lead quality, lead-to-conversion ratio, customer acquisition cost, ROAS, conversion rate, and revenue from paid campaigns.

Performance is also evaluated on advertising budget utilization and overall marketing ROI.

Compensation

  • Pay is AED 3,000–6,000 per month.

Workplace

  • Work location is in person.

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