Performance Marketing Specialist
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Key skills for this role
About the Role
We’re seeking a dynamic Performance Marketing Specialist to lead strategic marketing and communications campaigns that elevate Richmond’s brand, drive growth, and foster meaningful engagement with both local and international high-net-worth investors.
Key Skills for This Role
Full Job Posting
Role Overview
We’re seeking a dynamic Performance Marketing Specialist to lead strategic marketing and communications campaigns that elevate Richmond’s brand, drive growth, and foster meaningful engagement with both local and international high-net-worth investors.
You will directly impact lead generation, performance marketing, and sales enablement across our active and upcoming real estate projects.
Key Responsibilities
- Develop and execute integrated marketing campaigns across digital (social media, email, PPC), print, events, and strategic partnerships.
- Collaborate with sales, and senior leadership to align messaging and maximize impact.
- Lead property launch campaigns—especially for ultra-luxury, off-plan, and smart-tech-enabled homes.
- Manage timeline, budgets, vendor relationships (design, media, production), ensuring delivery excellence.
- Track campaign performance using analytics tools (e.g. Google Analytics, CRM dashboards), producing actionable insights and ROI reporting.
- Maintain consistency in messaging, branding, and tone across all channels.
- Stay ahead of local and global real estate marketing trends—especially around smart homes, new infrastructure (e.g., Blue Line Metro), and investor behaviors.
Your Profile
- Strong hands-on experience with Meta Ads Manager (Conversion & Lead Gen objectives)
- Solid background in Google Ads (Search, Display, YouTube) campaign strategy & management
- Good understanding of performance funnels, UTM tracking, and retargeting systems
- Prior experience in CRM systems, lead automation, and WhatsApp/Email nurturing tools
- Ability to manage campaign budgets, perform A/B testing, and optimize for Cost per Lead (CPL)
- Domain experience in real estate, especially in Dubai, is highly preferred
- Familiarity with GA4, Hubspot, Zapier, Meta Pixel & Conversion API, and campaign reporting dashboards
Soft Skills & Attributes
- Highly analytical, performance-driven mindset
- Process-oriented with structured campaign thinking
- Fast turnaround capabilities under pressure
- Clear communicator who can work closely with creative/content teams
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