Performance Marketing Manager (Real Estate Brokerage)

Role overview

Responsibilities

• Own and optimize Meta Ads and Google Ads campaigns across objectives, funnels, and audiences.
• Build lead-generation funnels from advertising and landing pages through CRM and sales conversion.
• Implement and troubleshoot Meta Pixel, Conversions API, Google Tag Manager, and GA4.
• Maintain UTM structures and event and conversion tracking; monitor accuracy, discrepancies, attribution gaps, and duplicate leads.
• Track lead quality, CPL, CPA, conversion rate, cost per qualified lead, and ROAS/ROI.
• Integrate advertising platforms with CRM systems, lead distribution platforms, and automation tools.
• Use CRM data to track the journey from lead generation through qualification, meetings, opportunities, and transactions.
• Optimize based on lead-source performance and sales outcomes, not only lead volume.
• Build automated dashboards and performance reports; conduct A/B tests across creative, audiences, landing pages, offers, and campaign structures.
• Work with sales and CRM teams to improve lead quality, speed-to-lead, and conversion rates.
• Manage significant advertising budgets with a focus on scalability and measurable ROI.

Required technical skills

• Meta Ads Manager and Meta Business Suite; Google Ads and Google Ads Editor.
• GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Conversion and event tracking, UTM structures, and attribution frameworks.
• CRM and API integrations, lead routing, and automation.
• Looker Studio or Power BI; advanced Excel or Google Sheets reporting and analysis.
• Landing-page and funnel optimization, A/B testing, and conversion-rate optimization.
• Data analysis, dashboards, and performance forecasting.

Requirements

• Real estate industry experience is mandatory.
• Understanding of webhooks, APIs, and marketing automation is a strong advantage.

Workplace

• The posting states that the work location is in person in Dubai, UAE.

Compensation

• Pay is AED 10,000–15,000 per month.