Performance Marketing Manager

Overview

1. Google Ads

• Manage and restructure Search campaigns
• Separate Brand vs Non-Brand campaigns
• Optimize keywords, match types, and negative keywords
• Improve Search Terms quality
• Manage Shopping, Merchant Center, and Performance Max
• Use product-level margin and Max CAC data to decide which products should be advertised
• Exclude low-margin products from paid acquisition

2. Paid Social: Meta, Snapchat, TikTok

• Manage campaigns across Instagram, Facebook, Snapchat, and TikTok
• Build full-funnel paid social structure: prospecting, retargeting, and retention
• Test creative angles, offers, audiences, and hooks
• Improve CAC and ROAS across social platforms
• Build campaigns around occasions such as birthdays, graduation, get well soon, thank you, apology, romance, and new baby gifts
• Work with our team to recommend creative concepts for ads
• 3.
• Profitability and product strategy
• Use our product costing and Max CAC data to identify which products should enter paid ads
• Prioritize TOP_PROFITABLE products
• Avoid wasting spend on low-margin products
• Recommend pricing, bundling, and landing page improvements when needed
• Optimize for profit, not just revenue
• 4.
• Tracking and reporting
• Review purchase tracking and conversion value accuracy
• Monitor CAC, CPA, ROAS, AOV, and contribution margin
• Provide weekly reporting with clear decisions: what to scale, what to pause, and what to test next
• Help us understand performance by campaign, platform, audience, creative, and product group
• 5.
• Landing pages and funnel
• Recommend landing pages for each campaign and audience
• Ensure paid traffic is sent to relevant collections/products
• Improve the customer journey from ad click to purchase
• Help avoid sending paid traffic to weak-margin or irrelevant products
• Ideal experience:
• Ecommerce performance marketing
• Has managed more than SAR 1M in paid advertising spend across performance marketing campaigns.
• Google Ads Search, Shopping, and PMax
• Meta Ads, Snapchat Ads, and TikTok Ads
• Creative testing and paid social strategy
• Merchant Center and product feed segmentation
• Retargeting and full-funnel campaign structure
• Strong understanding of CAC, ROAS, AOV, and product margins
• GCC / Saudi market experience is a plus
• Arabic ad experience is a strong plus
• We are not looking for someone who only launches ads and increases spend.
• We need someone analytical, strategic, and hands-on, who can help us improve profitability across all paid channels.
• Please include in your application:
• 1.
• Ecommerce brands you have managed paid ads for
• 2.
• Platforms you have managed: Google, Meta, Snap, TikTok
• 3.
• Examples of how you improved CAC or ROAS
• 4.
• Your approach to product-margin-based advertising
• 5.
• Your experience with Merchant Center and product feed segmentation
• 6.
• Your first 7-day plan for improving our account
• 7.
• Examples of creative angles or ad concepts you would test for a flowers and gifts brand

Important