Growth & Performance Marketing Manager

About This Role

We're building a platform that transforms how personal events are planned and booked in Saudi Arabia — starting with Riyadh. We're looking for a Growth & Marketing Manager to own full-funnel growth from pre-launch through scale.

This is a leadership role in a fast-moving startup. You will set the direction, lead a lean team of specialists and freelancers, and stay close enough to execution to make fast, informed decisions.

What You'll Own

Growth & Acquisition

Define and execute the multi-channel acquisition strategy across digital and offline

Oversee paid campaigns across Meta, Google, TikTok, Snapchat, and X

Optimize CAC, conversion funnels, and ROAS across all channels

Design structured growth experiments with measurable outcomes

Brand & Content

Shape brand positioning, messaging, and tone of voice

Lead Arabic-first content strategy across all social platforms

Direct designers, content creators, and video teams to produce high-performing campaigns

Team & Partners

Build and manage a lean team of freelancers and creative partners

Coordinate with sales and product teams to align marketing with business goals

Plan influencer partnerships, activations, and field campaigns

Performance & Reporting

Own marketing KPIs and deliver weekly performance reporting to leadership

Build dashboards and optimization frameworks

Make data-driven decisions on budget allocation and channel prioritization

Requirements

5+ years of experience in marketing or growth roles

Based in Riyadh or willing to relocate immediately

Fluent Arabic + professional English

Strong understanding of Saudi consumer behavior and market dynamics

Proven track record in performance marketing: paid media, funnel optimization, analytics

Experience leading campaigns end-to-end — from strategy through execution and optimization

Comfortable operating in a startup environment with a small, agile team

Ability to work across brand, performance, and on-ground channels

Strong Plus

Saudi dialect proficiency

Experience growing a marketplace, app, or consumer platform

Familiarity with mobile attribution tools (AppsFlyer, Adjust)

Experience with influencer campaigns and content production

Proficiency with GA4, GTM, Meta Business Suite, TikTok Ads Manager

Not a Fit If

You prefer structured corporate environments with defined processes

You manage agencies but have no direct campaign experience

You operate in only one domain (brand only or performance only)

You are not comfortable with ambiguity and rapid change

What Success Looks Like (First 6 Months)

Launch and optimize the initial acquisition strategy across paid and organic channels

Contribute to onboarding the first wave of vendors and customers

Build a repeatable acquisition and content engine with a reliable team of partners

Establish clear KPIs, reporting cadence, and optimization frameworks

Why This Role

Build a platform from the ground up — your decisions shape the product and brand

Work directly with the founding team with full ownership of growth

A comprehensive growth strategy, sales playbooks, and vendor acquisition framework are already in place — ready for activation

High-impact role with direct visibility into business outcomes

📩 Send your CV + LinkedIn to HR@mcnoons.com

Subject line: Growth Manager — [Your Name]

In a small paragraph, tell us: What is the most impressive growth result you have personally driven? Include numbers.

If you have a portfolio, case study, or campaign deck that showcases your work — feel free to include it.