Performance Marketing Lead

About This Role

Rewaa is on a mission to revolutionise retail! Our cutting-edge SaaS platform empowers retailers to move and grow faster. We provide innovative solutions for point-of-sale, inventory management, omnichannel integrations, tax and accounting, and reporting, all delivered on a single screen with our lightning-fast, robust hardware. With over 10,000+ customers and an ambitious trajectory toward global expansion, there's never been a better time to join Rewaa!

The Performance Marketing Lead will be responsible for managing, optimizing, and scaling paid advertising channels (Google Ads, Snapchat, Meta, LinkedIn, and others) to generate high-quality leads and drive SQL conversion. The role requires a data-driven marketer with hands-on expertise in campaign execution, performance analysis, and funnel optimization, ensuring that paid media contributes directly to the company’s growth objectives.

Key Accountabilities

• Developing and implementing a  paid media strategy aligned with company objectives to drive qualified leads and SQLs

• Managing paid campaigns across Google Ads, Snapchat, Meta, LinkedIn, and emerging

channels

• Executing and optimizing campaigns across the funnel to improve lead-to-SQL and

SQL-to-customer conversion rates

• Designing and running A/B testing frameworks to optimize creatives, messaging, and targeting. Monitoring and analyzing performance (leads, SQLs, conversion rates, ROAS) and making data-driven decisions

• Collaborating with content, design, and product marketing teams to ensure creative alignment with performance goals

• Working closely with Sales to align paid campaigns with  buyer personas and business

segments that deliver higher conversions

• Benchmarking performance against industry standards and competitor campaigns

• Preparing reports and insights to communicate channel impact to leadership and recommend scaling or budget reallocation.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field

• 4-5 years of experience in paid media management , preferably in B2B SaaS or technology

• Proven track record of improving lead quality, SQL conversion rates, and ROI across multiple channels

• Hands-on experience in managing campaigns on Google Ads, Snapchat, LinkedIn, Meta. Strong knowledge of attribution modeling and multi-channel funnel analysis

• Analytical and data-driven mindset with proficiency in performance tools (Google Analytics, Metabase, or similar)

• Strong project management skills with the ability to manage multiple campaigns simultaneously

• Excellent communication and collaboration skills

• Must be based in or willing to relocate to Riyadh, Saudi Arabia

Compensation and Benefits

• Competitive monthly salary

• Health insurance for the employee and their spouse and children

• GOSI registration

• 21 working days annual vacation

• Stock Option Plan

• Rewaa is a fast-growing company with great opportunities to develop

**Alert for Candidates

Please be aware that Rewaa and its subsidiaries do not conduct interviews via email or text and will never request payment as a condition for applying for a position or receiving a job offer. To ensure your safety, apply only through Rewaa’s official channels and avoid sharing personal information (name, address, birthdate, ID number, etc.) with unsolicited contacts. If you encounter anything suspicious, please let us know so we can assist you.

  **تنبية للمتقدمين

تؤكد شركة رِواء وشركاتها التابعة على أنها لا تجري أي مقابلات عمل عبر البريد الإلكتروني أو الرسائل النصية، ولن تطلب أي مبالغ مادية كشرط للتقديم أو لتلقي عرض عمل على أي وظيفة. التقديم على وظائف شركة رواء يتم فقط عبر القنوات الرسمية للشركة، ونحذر من مشاركة معلوماتك الشخصية (مثل الاسم، العنوان، تاريخ الميلاد، والهوية الوطنية، وغيرها) مع أي طرف خارجي.

**Notice to External Recruiters and Staffing Agencies

Rewaa does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Rewaa hiring managers, or by other means will be considered gratis, and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Rewaa and resumes have been solicited by our Talent Acquisition team in connection with a specific job opening.

  **إشعار للمستقطبين الخارجيين ووكالات التوظيف

تؤكد شركة رِواء أنها لا تقبل أي سيرة ذاتية من المستقطبين الخارجيين أو وكالات التوظيف إلا إذا كانت بموجب عقد مبرم وموقع بين الطرفين. أي سيرة ذاتية تُقدم إلى قاعدة بياناتنا، أو تُرسل مباشرةً إلى مسؤولي التوظيف في شركة رِواء، أو تُرسل عبر أي وسيلة أخرى دون عقد مسبق، ستُعتبر خدمة مجانية، ولن يتم دفع أي رسوم توظيف في حال تعيين المرشح. تُدفع الرسوم فقط إذا تم طلب السيرة الذاتية من قِبَل مسؤولي التوظيف لدى شركة رِواء بموجب العقد.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.********